Marketing Archives - Third Eyesight https://myechoproject.com/TES/category/marketing/ Tue, 08 Sep 2026 13:14:49 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Nykaa And Reliance Show Why Global Brands Pick Different Partners https://myechoproject.com/TES/nykaa-and-reliance-show-why-global-brands-pick-different-partners/ https://myechoproject.com/TES/nykaa-and-reliance-show-why-global-brands-pick-different-partners/#respond Tue, 01 Sep 2026 14:47:00 +0000 https://www.thirdeyesight.in/?p=7055 Pritha Pahari, The Core 1 September 2026 Reliance has spent more than a decade bringing together a long list of names such as Burberry and Tiffany & Co. to India. Its latest focus seems to be luxury celebrity brands, adding global pop star Rihanna’s Fenty Beauty and now media personality Kim Kardashian’s shapewear label SKIMS […]

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]]> https://myechoproject.com/TES/nykaa-and-reliance-show-why-global-brands-pick-different-partners/feed/ 0 India’s Spending Boom Is Getting Bigger. India Inc’s Giants Want In https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/ https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/#respond Tue, 01 Sep 2026 11:55:00 +0000 https://www.thirdeyesight.in/?p=7048 Vikash Tripathi, Outlook Business 1 September 2026 Eight decades ago, the ‘nationalist businessman’ GD Birla helped prepare the ‘Bombay Plan’, which asked the state to pro-vide for the bare minimum needs of its people. His plan asked for 2,800 calories of well-balanced food per day, 30 yards of clothing per year and 100sq ft of […]

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]]> https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/feed/ 0 Second time lucky? https://myechoproject.com/TES/second-time-lucky/ https://myechoproject.com/TES/second-time-lucky/#respond Mon, 20 Jul 2026 13:25:00 +0000 https://www.thirdeyesight.in/?p=7052 Kartikay Kashyap, Financial Express / Brandwagon 30 July 2026 Wendy’s first foray into India’s quick service restaurant (QSR) market in 2015 remained a non-starter. Sierra Nevada Restaurants, the then master franchisee, could not scale its retail presence beyond four conventional restaurants concentrated largely in Delhi-NCR. This limited physical availability, brand awareness and ordering frequency. Ten […]

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]]> https://myechoproject.com/TES/second-time-lucky/feed/ 0 Specialty quick-commerce bets on curation, not just rapid delivery https://myechoproject.com/TES/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery/ https://myechoproject.com/TES/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery/#respond Mon, 13 Jul 2026 13:54:10 +0000 https://www.thirdeyesight.in/?p=7030 Sowmya Ramasubramanian, Vaeshnavi Kasthuril (MINT) Bengaluru, 13 July 2026 India’s vertical quick-commerce startups across categories like baby care, medicines and fashion, backed by venture capital heavyweights, are beginning to redefine what “quick” means. For some, the race is no longer about cutting delivery times by a few more minutes. Instead, founders are increasingly talking about […]

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]]> https://myechoproject.com/TES/specialty-quick-commerce-bets-on-curation-not-just-rapid-delivery/feed/ 0 Coffee startups chase growth despite losses https://myechoproject.com/TES/coffee-startups-chase-growth-despite-losses/ https://myechoproject.com/TES/coffee-startups-chase-growth-despite-losses/#respond Mon, 13 Jul 2026 11:36:00 +0000 https://www.thirdeyesight.in/?p=7044 Viveat Susan Pinto, S Shanthi (Financial Express) 13 July 2026 India’s new-age coffee chains are accelerating expansion despite continuing losses, as investors bet that the country’s under-penetrated branded cafe market can deliver long-term growth. Third Wave Coffee plans to open 100 cafes this financial year while targeting company-wide break-even. Blue Tokai aims to expand from […]

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]]> https://myechoproject.com/TES/coffee-startups-chase-growth-despite-losses/feed/ 0 Stitching together growth: Modenik bets on legacy brands in India’s innerwear battle https://myechoproject.com/TES/stitching-together-growth-modenik-bets-on-legacy-brands-in-indias-innerwear-battle/ https://myechoproject.com/TES/stitching-together-growth-modenik-bets-on-legacy-brands-in-indias-innerwear-battle/#respond Tue, 30 Jun 2026 12:35:00 +0000 https://www.thirdeyesight.in/?p=7022 Vaeshnavi Kasthuril, MINT 30 June 2026, Mumbai Advent International-backed Modenik Lifestyle Pvt. Ltd is doubling down on its portfolio of legacy innerwear brands, planning to scale each label into a sizeable business rather than rely on a single flagship brand. “Each of the brands must grow big enough to be called a company of its […]

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]]> https://myechoproject.com/TES/stitching-together-growth-modenik-bets-on-legacy-brands-in-indias-innerwear-battle/feed/ 0 Shedding old baggage https://myechoproject.com/TES/shedding-old-baggage/ https://myechoproject.com/TES/shedding-old-baggage/#respond Fri, 12 Jun 2026 12:01:00 +0000 https://www.thirdeyesight.in/?p=7005 Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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]]> https://myechoproject.com/TES/shedding-old-baggage/feed/ 0 ‘Celebrity isn’t always a sustainable brand asset’ https://myechoproject.com/TES/celebrity-isnt-always-a-sustainable-brand-asset/ https://myechoproject.com/TES/celebrity-isnt-always-a-sustainable-brand-asset/#respond Mon, 08 Jun 2026 06:01:00 +0000 https://www.thirdeyesight.in/?p=7002 Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 […]

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]]> https://myechoproject.com/TES/celebrity-isnt-always-a-sustainable-brand-asset/feed/ 0 How they moved the needle https://myechoproject.com/TES/how-they-moved-the-needle/ https://myechoproject.com/TES/how-they-moved-the-needle/#respond Wed, 27 May 2026 15:44:00 +0000 https://www.thirdeyesight.in/?p=7015 Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints”The Barefoot Journey” by Tribes Commu-nication in the Media category; Mountain Dew’s “Darescore” by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)” Kaisi Jeebh Laplapayee”” by Perfetti’s in-house team in […]

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]]> https://myechoproject.com/TES/how-they-moved-the-needle/feed/ 0 Quick commerce becomes FMCG’s biggest online sales channel in India https://myechoproject.com/TES/quick-commerce-becomes-fmcgs-biggest-online-sales-channel-in-india/ https://myechoproject.com/TES/quick-commerce-becomes-fmcgs-biggest-online-sales-channel-in-india/#respond Wed, 27 May 2026 05:49:00 +0000 https://www.thirdeyesight.in/?p=6996 Writankar Mukherjee and Aanya Thakur, Economic Times Kolkata/Mumbai, 27 May 2026 Quick commerce has become the dominant online sales channel for India’s top fast-moving consumer goods (FMCG) companies, with Dabur India and Britannia Industries among others now deriving up to 75% of their digital sales from 10-minute delivery platforms. Industry executives said quick commerce is […]

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