Advertising Archives - Third Eyesight

Online beauty marketplaces push for growth with in-house brands

admin — Mon, 22 Jun 2026 16:19:06 +0000

Sharleen D’souza & Shivani Shinde, Business Standard Mumbai, 21 June 2026 Online beauty marketplaces Reliance Retail Ventures’ Tira and Nykaa have a common mantra: growing in-house brands. Successful brand acquisitions and margin growth seem to fuel the push. “With private labels, margins are better. It also helps both companies plug the gap in the market […]

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Shedding old baggage

admin — Fri, 12 Jun 2026 12:01:00 +0000

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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How they moved the needle

admin — Wed, 27 May 2026 15:44:00 +0000

Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints”The Barefoot Journey” by Tribes Commu-nication in the Media category; Mountain Dew’s “Darescore” by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)” Kaisi Jeebh Laplapayee”” by Perfetti’s in-house team in […]

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Why Reliance is Buying Old Brands

admin — Wed, 07 Jan 2026 14:33:00 +0000

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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Why Most Indian D2C Brands Fail to Cross INR 100 Crore Mark

admin — Mon, 15 Dec 2025 10:53:00 +0000

By Saumyangi Yadav, Entrepreneur India Dec 15, 2025 India’s D2C ecosystem has grown rapidly over the past five years, but scale remains elusive. While thousands of brands have launched and many have crossed early revenue milestones, only a small fraction manage to break past INR 100 crore in annual revenue. According to a new report […]

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New tax & labour rules: What rising compliance costs mean for e-comm platforms

admin — Wed, 03 Dec 2025 05:08:00 +0000

Pooja Yadav, Exchange4Media 3 December 2025 Over the last few months, India’s e‑commerce and quick‑commerce ecosystem has undergone a wave of structural regulatory and tax reforms. Be it the Goods and Services Tax Council (GST Council) formally bringing “local delivery services” under the tax net with an 18% levy, or the newly implemented labour and […]

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What The Dark Pattern Filings That CCPA Got Reveal About Gaps in India’s Consumer-Protection Framework

admin — Wed, 26 Nov 2025 04:40:00 +0000

Aakriti Bansal, Medianama November 26, 2025 MediaNama’s Take: The Central Consumer Protection Authority’s (CCPA) decision to publish 18 self-declarations confirms only a partial picture of its dark pattern(s) identifying exercise. The authority has stated that 26 platforms have filed their declarations, but it has made only 18 of them public. This gap means the public […]

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India’s retail media growth: Will new players find room against Amazon and Flipkart?

admin — Fri, 10 Oct 2025 14:14:00 +0000

Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India’s e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to […]

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Retail media hits 50% of TV AdEx

admin — Fri, 19 Sep 2025 06:44:00 +0000

Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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