AIDA principle Archives - Third Eyesight https://myechoproject.com/TES/tag/aida-principle/ Tue, 08 Nov 2022 10:11:40 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 The Next New Thing: A Retail Store https://myechoproject.com/TES/the-next-new-thing-a-retail-store/ https://myechoproject.com/TES/the-next-new-thing-a-retail-store/#respond Thu, 30 Jul 2015 14:41:35 +0000 http://thirdeyesight.in/blog/?p=1630 Much has been written recently, with more than a touch of surprise, about ecommerce companies opening physical retail stores. Whether it is Amazon, Birchbox and Bonobos in the US, Spartoo in France, Astley Clarke in the UK or FirstCry and Flipkart in India, young tech-based ecommerce businesses are adopting the ways of the dinosaur retailers […]

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]]> https://myechoproject.com/TES/the-next-new-thing-a-retail-store/feed/ 0 Look Into Your Customer’s Eyes https://myechoproject.com/TES/look-into-your-customers-eyes/ https://myechoproject.com/TES/look-into-your-customers-eyes/#respond Tue, 08 Jun 2010 01:47:54 +0000 http://thirdeyesight.in/blog/?p=728 The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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