analytics Archives - Third Eyesight

India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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Chinese fast-fashion platform Shein ramps up speed, scale to win India market

admin — Wed, 24 Sep 2025 12:59:00 +0000

Shabori Das & Sagar Malviya, Economic Times Bengaluru/Mumbai, 24 September 2025 Chinese fast-fashion platform Shein plans to triple the number of launches in India and shrink its design-to-launch timeline by a third to deepen its push into an increasingly competitive market, a top official said. The company, which re-entered India through a partnership with Reliance […]

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Swiggy Looks to Secure Workplace Meals with DeskEats & Corporate Rewards Launch

admin — Tue, 05 Aug 2025 14:27:00 +0000

Aakriti Bansal, Medianama August 5, 2025 MediaNama’s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employees’ daily routines. More repetition leads to more orders, stronger […]

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Shiprocket Unveils Shunya AI: What The E-Commerce AI Shift Means for MSMEs

admin — Wed, 16 Jul 2025 07:34:00 +0000

Prabhanu Kumar Das, Medianama 16 July 2025 E-commerce logistics platform Shiprocket announced the launch of Shunya.ai, a sovereign AI model developed in India to support the country’s Micro, Small and Medium Enterprises (MSMEs), on July 11. The company claims that it is India’s first multimodal AI stack, built in partnership with US-based Ultrasafe Inc. This […]

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Everyone Measures CAC, But Who’s Counting CFC?

Devangshu Dutta — Mon, 30 Jun 2025 02:57:00 +0000

In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel […]

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What Zepto’s New Data Analytics Tool Signals For The Quick Commerce Industry

admin — Mon, 19 May 2025 10:59:00 +0000

Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto […]

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One Ring That Rules Them All

Devangshu Dutta — Tue, 10 Jan 2017 13:05:44 +0000

AI can deliver a far higher degree of personalisation of the consumer experience than has been feasible in the last few decades.

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Hyperlocals, Aggregators: Developing the Ecosystem

Devangshu Dutta — Thu, 21 Jan 2016 17:46:10 +0000

For all the attention paid to the entry and expansion of multinational retailers and nationwide ecommerce growth, retail remains predominantly a local activity. Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. However, both business models are also typically constrained for margins.

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Multichannel for Multifold Growth – Panel Discussion at the Delhi Retail Summit 2013

admin — Fri, 17 May 2013 05:54:28 +0000

The Delhi Retail Summit, organised by the Retailers Association of India, this year focussed on multi-fold growth for retailers utilising multiple channels to the consumer.

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A Thousand Miles

Devangshu Dutta — Sat, 04 Sep 2010 10:01:38 +0000

The last three years have been a roller coaster ride for food & grocery modern retail in India. Here's a view from inside one of the cars. [More...]

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