brand rationalization Archives - Third Eyesight https://myechoproject.com/TES/tag/brand-rationalization/ Thu, 08 Jan 2026 14:48:11 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Why Reliance is Buying Old Brands https://myechoproject.com/TES/why-reliance-is-buying-old-brands/ https://myechoproject.com/TES/why-reliance-is-buying-old-brands/#respond Wed, 07 Jan 2026 14:33:00 +0000 https://www.thirdeyesight.in/?p=6852 Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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]]> https://myechoproject.com/TES/why-reliance-is-buying-old-brands/feed/ 0 Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/ https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/#respond Wed, 06 Aug 2025 14:06:00 +0000 https://www.thirdeyesight.in/?p=6789 Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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]]> https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/feed/ 0 The Classic pivot: Charting ITC’s FMCG growth story https://myechoproject.com/TES/itcs-business-diversification-has-paid-ample-dividend-with-its-market-leadership-in-food-and-fmcg-products/ https://myechoproject.com/TES/itcs-business-diversification-has-paid-ample-dividend-with-its-market-leadership-in-food-and-fmcg-products/#respond Fri, 13 Oct 2023 08:52:00 +0000 https://www.thirdeyesight.in/?p=6290 ITC, the 113-year-old company known for its cigarette business, has successfully diversified its revenue streams and achieved leadership positions in various FMCG categories. Its consumer business, supported by strong brands and cash flows from the cigarette business, has grown significantly over the past two decades. Additionally, ITC's agri-business and digital initiatives have contributed to its growth.

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]]> https://myechoproject.com/TES/itcs-business-diversification-has-paid-ample-dividend-with-its-market-leadership-in-food-and-fmcg-products/feed/ 0 Retail in Critical Care – The Impact of COVID-2019 https://myechoproject.com/TES/retail-in-critical-care-the-impact-of-covid-2019/ https://myechoproject.com/TES/retail-in-critical-care-the-impact-of-covid-2019/#respond Tue, 07 Apr 2020 13:45:16 +0000 http://thirdeyesight.in/blog/?p=1809 COVID-2019 has hit all businesses, but some parts of the consumer business have been hit particularly hard. A perspective on what is likely in the short term, and how businesses should be looking to the future.

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]]> https://myechoproject.com/TES/retail-in-critical-care-the-impact-of-covid-2019/feed/ 0 Fractal Branding – Voice or Noise? https://myechoproject.com/TES/fractal-branding-voice-or-noise/ https://myechoproject.com/TES/fractal-branding-voice-or-noise/#respond Thu, 16 Jul 2009 15:46:54 +0000 http://thirdeyesight.in/blog/?p=352 The grocery market is loud. Margins are generally thin on these frequent-use products and inventories need to move fast. And what you don’t make a noise about may not be visible to the customer and may remain unsold. But if that was the whole story, most players should be focussing on one brand, or at most a few brands, and should be using their advertising budgets to maximum effect on these. Instead we see exactly the reverse phenomenon in the market...(More)

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]]> https://myechoproject.com/TES/fractal-branding-voice-or-noise/feed/ 0 Brand Immortality and Reincarnation https://myechoproject.com/TES/brand-immortality-and-reincarnation/ https://myechoproject.com/TES/brand-immortality-and-reincarnation/#respond Fri, 18 Jan 2008 05:15:02 +0000 http://thirdeyesight.in/blog/?p=722 If you are considering whether it would be a good idea to revive an old brand, or to acquire and turn an existing brand around, here are some questions to ask first.

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]]> https://myechoproject.com/TES/brand-immortality-and-reincarnation/feed/ 0 Welcome to Third Eyesight’s Blog https://myechoproject.com/TES/welcome-to-third-eyesights-blog/ https://myechoproject.com/TES/welcome-to-third-eyesights-blog/#respond Sun, 01 Jan 2006 10:44:15 +0000 http://thirdeyesight.in/blog/?p=800 Thanks for visiting Third Eyesight’s blog. We hope you will find information here that will be useful for you in your business or for your studies. Please share the blog links with your friends, co-workers and business associates: you can use the social bookmarking tools, or just copy and paste the URL from the address […]

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