Campa Archives - Third Eyesight https://myechoproject.com/TES/tag/campa/ Tue, 08 Sep 2026 13:12:20 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 India’s Spending Boom Is Getting Bigger. India Inc’s Giants Want In https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/ https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/#respond Tue, 01 Sep 2026 11:55:00 +0000 https://www.thirdeyesight.in/?p=7048 Vikash Tripathi, Outlook Business 1 September 2026 Eight decades ago, the ‘nationalist businessman’ GD Birla helped prepare the ‘Bombay Plan’, which asked the state to pro-vide for the bare minimum needs of its people. His plan asked for 2,800 calories of well-balanced food per day, 30 yards of clothing per year and 100sq ft of […]

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]]> https://myechoproject.com/TES/indias-spending-boom-is-getting-bigger-india-incs-giants-want-in/feed/ 0 Why Reliance is betting on legacy regional brands to build its FMCG empire https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/ https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/#respond Sat, 07 Mar 2026 13:41:00 +0000 https://www.thirdeyesight.in/?p=6953 Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail […]

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]]> https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/feed/ 0 Why Reliance is Buying Old Brands https://myechoproject.com/TES/why-reliance-is-buying-old-brands/ https://myechoproject.com/TES/why-reliance-is-buying-old-brands/#respond Wed, 07 Jan 2026 14:33:00 +0000 https://www.thirdeyesight.in/?p=6852 Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

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]]> https://myechoproject.com/TES/why-reliance-is-buying-old-brands/feed/ 0 Reliance-fuelled Campa’s rise has cola makers splurging on marketing https://myechoproject.com/TES/reliances-campa-cola-challenging-cola-duopoly/ https://myechoproject.com/TES/reliances-campa-cola-challenging-cola-duopoly/#respond Mon, 28 Oct 2024 06:48:00 +0000 https://www.thirdeyesight.in/?p=6605 Nisha Qureshi, Afaqs 28 Oct 2024 Reliance Industries last year made a strategic move into the soft drink sector by acquiring the iconic carbonated beverage brand ‘Campa Cola,’ which gained prominence in the 80s and 90s. The conglomerate intends to strengthen its brand by employing its classic pricing disruption strategy. Reliance is expanding its presence […]

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]]> https://myechoproject.com/TES/reliances-campa-cola-challenging-cola-duopoly/feed/ 0 Inside the lucrative world of soft-drink bottling https://myechoproject.com/TES/consumer-giants-spinning-off-units-to-optimise-balance-sheets-and-focus-on-core-brands-business-models/ https://myechoproject.com/TES/consumer-giants-spinning-off-units-to-optimise-balance-sheets-and-focus-on-core-brands-business-models/#respond Mon, 16 Sep 2024 09:18:00 +0000 https://www.thirdeyesight.in/?p=6588 Experts say there is a larger trend of consumer giants spinning off their units to optimise their balance sheets, go asset-light and focus on their core brands and business models.

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]]> https://myechoproject.com/TES/consumer-giants-spinning-off-units-to-optimise-balance-sheets-and-focus-on-core-brands-business-models/feed/ 0 Will Reliance bring Campa Cola’s fizz back with relaunch or will it fizzle out of the soft drinks market? https://myechoproject.com/TES/will-reliance-bring-campa-colas-fizz-back-with-relaunch-or-will-it-fizzle-out-of-the-soft-drinks-market/ https://myechoproject.com/TES/will-reliance-bring-campa-colas-fizz-back-with-relaunch-or-will-it-fizzle-out-of-the-soft-drinks-market/#respond Sat, 25 Mar 2023 19:28:00 +0000 https://www.thirdeyesight.in/?p=6040 Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.

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