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		<title>‘Celebrity isn’t always a sustainable brand asset’</title>
		<link>https://myechoproject.com/TES/celebrity-isnt-always-a-sustainable-brand-asset/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 06:01:00 +0000</pubDate>
				<category><![CDATA[Beauty & Personal Care]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
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		<category><![CDATA[beauty]]></category>
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		<category><![CDATA[celebrities]]></category>
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		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[Deepika Padukone]]></category>
		<category><![CDATA[endorsement marketing]]></category>
		<category><![CDATA[Estee Lauder]]></category>
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		<category><![CDATA[k-beauty]]></category>
		<category><![CDATA[Kama Ayurveda]]></category>
		<category><![CDATA[Katrina Kaif]]></category>
		<category><![CDATA[Kay Beauty]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Minimalist]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[Nykaa]]></category>
		<category><![CDATA[personal care]]></category>
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		<guid isPermaLink="false">https://www.thirdeyesight.in/?p=7002</guid>

					<description><![CDATA[<p>Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 [&#8230;]</p>
<p>The post <a href="https://myechoproject.com/TES/celebrity-isnt-always-a-sustainable-brand-asset/">‘Celebrity isn’t always a sustainable brand asset’</a> appeared first on <a href="https://myechoproject.com/TES">Third Eyesight</a>.</p>
]]></description>
		
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		<title>Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts</title>
		<link>https://myechoproject.com/TES/why-kay-beauty-outshone-82e-its-beyond-skin-deep-say-experts/</link>
					<comments>https://myechoproject.com/TES/why-kay-beauty-outshone-82e-its-beyond-skin-deep-say-experts/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 07 May 2025 15:33:31 +0000</pubDate>
				<category><![CDATA[Beauty & Personal Care]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
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		<category><![CDATA[Deepika Padukone]]></category>
		<category><![CDATA[Direct-to-Consumer]]></category>
		<category><![CDATA[endorsement marketing]]></category>
		<category><![CDATA[Estee Lauder]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[Katrina Kaif]]></category>
		<category><![CDATA[Kay Beauty]]></category>
		<category><![CDATA[L&#039;Occitane]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[luxury goods]]></category>
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		<category><![CDATA[Nykaa]]></category>
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		<guid isPermaLink="false">https://www.thirdeyesight.in/?p=6672</guid>

					<description><![CDATA[<p>Shalinee Mishra, Exchange4Media May 7, 2025 Bollywood’s biggest stars, Katrina Kaif and Deepika Padukone, have reputed beauty businesses to their names — Kay Beauty and 82°East, respectively. Kay Beauty, launched in late 2019 in partnership with Nykaa, has crossed the ₹200 crore revenue mark in 2024. In contrast, 82°E, launched by Deepika in November 2022, [&#8230;]</p>
<p>The post <a href="https://myechoproject.com/TES/why-kay-beauty-outshone-82e-its-beyond-skin-deep-say-experts/">Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts</a> appeared first on <a href="https://myechoproject.com/TES">Third Eyesight</a>.</p>
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		<title>Not just K-Pop, Indians are in love with Korean self-care too</title>
		<link>https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/</link>
					<comments>https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 31 Dec 2024 07:58:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amorepacific]]></category>
		<category><![CDATA[beauty]]></category>
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		<category><![CDATA[celebrities]]></category>
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		<category><![CDATA[Laneige]]></category>
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		<category><![CDATA[Mamonde]]></category>
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		<category><![CDATA[young generation]]></category>
		<guid isPermaLink="false">https://www.thirdeyesight.in/?p=6636</guid>

					<description><![CDATA[<p>Jasodhara Banerjee, Forbes India 31 December 2024 Once, there was alabaster. Then, there was porcelain. And now there is glass. And no, we are not talking about the different kinds material to make fine, delicate objet d’art, but the quality and texture of facial skin—smooth, flawless and luminescent—that humans aspire to. While a Google search [&#8230;]</p>
<p>The post <a href="https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/">Not just K-Pop, Indians are in love with Korean self-care too</a> appeared first on <a href="https://myechoproject.com/TES">Third Eyesight</a>.</p>
]]></description>
		
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		<title>Dhoni as a brand will continue to reign even if he retires post IPL</title>
		<link>https://myechoproject.com/TES/dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl/</link>
					<comments>https://myechoproject.com/TES/dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 29 Mar 2024 13:58:00 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">https://www.thirdeyesight.in/?p=6508</guid>

					<description><![CDATA[<p>Mumbai, 29 March 2024 Sharleen Dsouza, Business Standard With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the [&#8230;]</p>
<p>The post <a href="https://myechoproject.com/TES/dhoni-as-a-brand-will-continue-to-reign-even-if-he-retires-post-ipl/">Dhoni as a brand will continue to reign even if he retires post IPL</a> appeared first on <a href="https://myechoproject.com/TES">Third Eyesight</a>.</p>
]]></description>
		
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		<title>Celebrities as Mindful Consumers</title>
		<link>https://myechoproject.com/TES/celebrities-as-mindful-consumers/</link>
					<comments>https://myechoproject.com/TES/celebrities-as-mindful-consumers/#respond</comments>
		
		<dc:creator><![CDATA[Devangshu Dutta]]></dc:creator>
		<pubDate>Wed, 11 Aug 2010 14:30:33 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
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		<category><![CDATA[Corporate Social Responsibility]]></category>
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		<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[mindful consumer]]></category>
		<category><![CDATA[opinion leader]]></category>
		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=771</guid>

					<description><![CDATA[<p>Are we really seeing the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer? Or is just a passing fad? [More...]</p>
<p>The post <a href="https://myechoproject.com/TES/celebrities-as-mindful-consumers/">Celebrities as Mindful Consumers</a> appeared first on <a href="https://myechoproject.com/TES">Third Eyesight</a>.</p>
]]></description>
		
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