customer acquisition cost Archives - Third Eyesight https://myechoproject.com/TES/tag/customer-acquisition-cost/ Sat, 13 Jun 2026 13:38:21 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Ecommerce isn’t adding much to Retail Inc’s cart https://myechoproject.com/TES/ecommerce-isnt-adding-much-to-retail-incs-cart/ https://myechoproject.com/TES/ecommerce-isnt-adding-much-to-retail-incs-cart/#respond Fri, 12 Jun 2026 13:24:00 +0000 https://www.thirdeyesight.in/?p=7009 Aanya Thakur & Writankar Mukherjee, Economic Times 12 June 2026, Mumbai/Kolkata India’s leading retail chains have seen the share of e-commerce in total sales either remain flat or edge up by a sluggish 1-2 percentage points over the past four-five years despite a sustained push towards omnichannel retailing. An ET analysis of eight major retailers-market […]

The post Ecommerce isn’t adding much to Retail Inc’s cart appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/ecommerce-isnt-adding-much-to-retail-incs-cart/feed/ 0 India’s D2C journey: After a rapid scale-up, why it’s now all about discipline https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/ https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/#respond Fri, 27 Feb 2026 07:31:00 +0000 https://www.thirdeyesight.in/?p=6940 Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

The post India’s D2C journey: After a rapid scale-up, why it’s now all about discipline appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/feed/ 0 Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/ https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/#respond Fri, 05 Sep 2025 07:50:00 +0000 https://www.thirdeyesight.in/?p=6891 Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

The post Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/feed/ 0