customization Archives - Third Eyesight https://myechoproject.com/TES/tag/customization/ Tue, 08 Nov 2022 11:34:03 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 One Ring That Rules Them All https://myechoproject.com/TES/one-ring-that-rules-them-all/ https://myechoproject.com/TES/one-ring-that-rules-them-all/#respond Tue, 10 Jan 2017 13:05:44 +0000 http://thirdeyesight.in/blog/?p=1702 AI can deliver a far higher degree of personalisation of the consumer experience than has been feasible in the last few decades.

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]]> https://myechoproject.com/TES/one-ring-that-rules-them-all/feed/ 0 Customer segmentation – Learning from the Vedas https://myechoproject.com/TES/customer-segmentation-learning-from-the-vedas/ https://myechoproject.com/TES/customer-segmentation-learning-from-the-vedas/#respond Wed, 22 Apr 2009 19:12:37 +0000 http://thirdeyesight.in/blog/?p=316 Michael Fassnacht raises pertinent questions about the traditional marketing hypothesis that the better we segment consumers, the better we know what is relevant and the better we can market to them. In fact, for the last few years "mass customization" and "a consumer segment of one" have been fashionable phrases thrown about in marketing circles.

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]]> https://myechoproject.com/TES/customer-segmentation-learning-from-the-vedas/feed/ 0 User Customization of E-commerce Websites https://myechoproject.com/TES/user_customization_of_e-commerce_websites/ https://myechoproject.com/TES/user_customization_of_e-commerce_websites/#respond Thu, 19 Feb 2009 06:47:43 +0000 http://thirdeyesight.in/blog/?p=236 My rule for e-commerce web-page customization is simple: it has to drive simplification of the shopping experience. Changing skins, page layout, and other cosmetic stuff may keep novelty-seekers happy (for some time, that is), but the average user will find that it is just another thing too many on the already over-full to-do list.

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]]> https://myechoproject.com/TES/user_customization_of_e-commerce_websites/feed/ 0 DIG To Find Hidden Gold https://myechoproject.com/TES/dig-to-find-hidden-gold/ https://myechoproject.com/TES/dig-to-find-hidden-gold/#respond Tue, 16 Oct 2007 18:24:30 +0000 http://thirdeyesight.in/blog/?p=1504 "Why didn't we think of that?" In the midst of extensive research and in-depth analyses, basic insights can go unnoticed. Attention to stuff that is not so obvious to competition can lead to brilliant success such as Sony's growth through innovative products that met unexpressed consumer needs.

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