D2C Archives - Third Eyesight https://myechoproject.com/TES/tag/d2c/ Sun, 26 Apr 2026 13:58:09 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Why Reliance is betting on legacy regional brands to build its FMCG empire https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/ https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/#respond Sat, 07 Mar 2026 13:41:00 +0000 https://www.thirdeyesight.in/?p=6953 Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail […]

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]]> https://myechoproject.com/TES/why-reliance-is-betting-on-legacy-regional-brands-to-build-its-fmcg-empire/feed/ 0 India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/ https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/#respond Sun, 01 Mar 2026 10:38:00 +0000 https://www.thirdeyesight.in/?p=6944 Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

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]]> https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/feed/ 0 India’s D2C journey: After a rapid scale-up, why it’s now all about discipline https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/ https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/#respond Fri, 27 Feb 2026 07:31:00 +0000 https://www.thirdeyesight.in/?p=6940 Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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]]> https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/feed/ 0 Consumption! Brands, e-Commerce, Mom&Pop stores in India – a conversation with Devangshu Dutta [VIDEO] https://myechoproject.com/TES/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/ https://myechoproject.com/TES/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/#respond Sat, 14 Feb 2026 07:13:00 +0000 https://www.thirdeyesight.in/?p=6933 This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and […]

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]]> https://myechoproject.com/TES/consumption-brands-e-commerce-mompop-stores-in-india-a-conversation-with-devangshu-dutta/feed/ 0 Experts Say 2026 Will Reward Discipline, Not Scale, in India’s D2C Sector https://myechoproject.com/TES/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/ https://myechoproject.com/TES/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/#respond Tue, 06 Jan 2026 12:12:00 +0000 https://www.thirdeyesight.in/?p=6847 Saumyangi Yadav, Entrepreneur India Jan 6, 2026 After years of rapid growth and a sharp reset, India’s direct-to-consumer (D2C) sector is expected to settle into a more balanced phase. The period of easy funding, aggressive customer acquisition and scale-at-all-costs expansion is clearly over, experts suggest. Now, what lies ahead in 2026 is a shift towards […]

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]]> https://myechoproject.com/TES/experts-say-2026-will-reward-discipline-not-scale-in-indias-d2c-sector/feed/ 0 Why Most Indian D2C Brands Fail to Cross INR 100 Crore Mark https://myechoproject.com/TES/why-most-indian-d2c-brands-fail-to-cross-inr-100-crore-mark/ https://myechoproject.com/TES/why-most-indian-d2c-brands-fail-to-cross-inr-100-crore-mark/#respond Mon, 15 Dec 2025 10:53:00 +0000 https://www.thirdeyesight.in/?p=6835 By Saumyangi Yadav, Entrepreneur India Dec 15, 2025 India’s D2C ecosystem has grown rapidly over the past five years, but scale remains elusive. While thousands of brands have launched and many have crossed early revenue milestones, only a small fraction manage to break past INR 100 crore in annual revenue. According to a new report […]

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]]> https://myechoproject.com/TES/why-most-indian-d2c-brands-fail-to-cross-inr-100-crore-mark/feed/ 0 The buy button India never got, keeping social platforms stuck in window-shopping mode https://myechoproject.com/TES/the-buy-button-india-never-got/ https://myechoproject.com/TES/the-buy-button-india-never-got/#respond Wed, 10 Dec 2025 06:51:00 +0000 https://www.thirdeyesight.in/?p=6930 Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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]]> https://myechoproject.com/TES/the-buy-button-india-never-got/feed/ 0 Lenskart’s Year of Big Wins https://myechoproject.com/TES/lenskarts-year-of-big-wins/ https://myechoproject.com/TES/lenskarts-year-of-big-wins/#respond Sun, 07 Dec 2025 13:37:00 +0000 https://www.thirdeyesight.in/?p=6823 Gargi Sarkar, Inc42 7 December 2025 The past year has been nothing short of monumental for LensKart — from reporting another operationally profitable quarter in Q2 FY26 to making the public markets leap in November, and crossing a market capitalisation of INR 70,000 Cr despite a muted stock market debut. A clear shift this year […]

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]]> https://myechoproject.com/TES/lenskarts-year-of-big-wins/feed/ 0 Offline Surge and M&A Push Define Next Stage of India’s D2C Growth https://myechoproject.com/TES/offline-surge-and-ma-push-define-next-stage-of-indias-d2c-growth/ https://myechoproject.com/TES/offline-surge-and-ma-push-define-next-stage-of-indias-d2c-growth/#respond Thu, 13 Nov 2025 08:47:00 +0000 https://www.thirdeyesight.in/?p=6809 Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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]]> https://myechoproject.com/TES/offline-surge-and-ma-push-define-next-stage-of-indias-d2c-growth/feed/ 0 India’s retail media growth: Will new players find room against Amazon and Flipkart? https://myechoproject.com/TES/indias-retail-media-growth-will-new-players-find-room-against-amazon-and-flipkart/ https://myechoproject.com/TES/indias-retail-media-growth-will-new-players-find-room-against-amazon-and-flipkart/#respond Fri, 10 Oct 2025 14:14:00 +0000 https://www.thirdeyesight.in/?p=6767 Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India’s e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to […]

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