electricals Archives - Third Eyesight https://myechoproject.com/TES/tag/electricals/ Sun, 01 Mar 2026 07:45:29 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 India’s D2C journey: After a rapid scale-up, why it’s now all about discipline https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/ https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/#respond Fri, 27 Feb 2026 07:31:00 +0000 https://www.thirdeyesight.in/?p=6940 Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

The post India’s D2C journey: After a rapid scale-up, why it’s now all about discipline appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/indias-d2c-journey-after-a-rapid-scale-up-why-its-now-all-about-discipline/feed/ 0 BT-PRICE Survey: How the Gen Z consumer is coming of age https://myechoproject.com/TES/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/ https://myechoproject.com/TES/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/#respond Sat, 31 Jan 2026 07:50:12 +0000 https://www.thirdeyesight.in/?p=6872 Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen […]

The post BT-PRICE Survey: How the Gen Z consumer is coming of age appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/bt-price-survey-how-the-gen-z-consumer-is-coming-of-age/feed/ 0 Why Reliance is Buying Old Brands https://myechoproject.com/TES/why-reliance-is-buying-old-brands/ https://myechoproject.com/TES/why-reliance-is-buying-old-brands/#respond Wed, 07 Jan 2026 14:33:00 +0000 https://www.thirdeyesight.in/?p=6852 Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers […]

The post Why Reliance is Buying Old Brands appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/why-reliance-is-buying-old-brands/feed/ 0 Retailers fuel Black Friday frenzy with bumper offers https://myechoproject.com/TES/retailers-fuel-black-friday-frenzy-with-bumper-offers/ https://myechoproject.com/TES/retailers-fuel-black-friday-frenzy-with-bumper-offers/#respond Thu, 27 Nov 2025 13:56:00 +0000 https://www.thirdeyesight.in/?p=6820 Viveat Susan Pinto, Financial Express November 27, 2025 Several of the country’s top retailers, malls and brands have kicked off a shopping extravaganza on the occasion of Black Friday, offering steep discounts across product categories. A Western import, the day which symbolises the beginning of the Christmas shopping season in the US, the UK and […]

The post Retailers fuel Black Friday frenzy with bumper offers appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/retailers-fuel-black-friday-frenzy-with-bumper-offers/feed/ 0 Retail media hits 50% of TV AdEx https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/ https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/#respond Fri, 19 Sep 2025 06:44:00 +0000 https://www.thirdeyesight.in/?p=6879 Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

The post Retail media hits 50% of TV AdEx appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/feed/ 0 Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/ https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/#respond Fri, 05 Sep 2025 07:50:00 +0000 https://www.thirdeyesight.in/?p=6891 Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

The post Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/feed/ 0 Quick-commerce vs e-commerce: Ready for the new pricefight in town? https://myechoproject.com/TES/quick-commerce-vs-e-commerce-ready-for-the-new-pricefight-in-town/ https://myechoproject.com/TES/quick-commerce-vs-e-commerce-ready-for-the-new-pricefight-in-town/#respond Sat, 24 Aug 2024 14:07:00 +0000 https://www.thirdeyesight.in/?p=6576 Quick-Comm operators like Blinkit, Swiggy Instamart, and Zepto matched prices with major ecommerce platforms Amazon and Flipkart, aiming to attract consumers. This strategy marked a shift from their previous 10-15% premium charges for instant deliveries. The move has triggered a price war and increased competition for faster services in the home delivery market.

The post Quick-commerce vs e-commerce: Ready for the new pricefight in town? appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/quick-commerce-vs-e-commerce-ready-for-the-new-pricefight-in-town/feed/ 0 What Is Behind Reliance Retail’s Expansion Spree https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/ https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/#respond Fri, 08 Jul 2022 15:33:00 +0000 https://www.thirdeyesight.in/?p=6393 Reliance recently partnered with GAP to bring the luxury brand to India. Reliance has also brought home some 35 international brands. Let's explore the growth strategy of Reliance Retail.

The post What Is Behind Reliance Retail’s Expansion Spree appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/feed/ 0 The Season of Opportunism https://myechoproject.com/TES/the-season-of-opportunism/ https://myechoproject.com/TES/the-season-of-opportunism/#respond Wed, 29 Oct 2014 11:16:45 +0000 http://thirdeyesight.in/blog/?p=1563 Rather than centering around festivals, demand is now being created through the year, but so are discounts. And the results aren't pretty.

The post The Season of Opportunism appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/the-season-of-opportunism/feed/ 0 The e-tailing sunrise, finally? https://myechoproject.com/TES/the-e-tailing-sunrise-finally/ https://myechoproject.com/TES/the-e-tailing-sunrise-finally/#comments Sun, 09 Oct 2011 11:03:17 +0000 http://thirdeyesight.in/blog/?p=955 Indian e-commerce companies have raised more than US$ 200 million in the last couple of years. Online, the Indian consumer seems spoilt for choice. Is the sun finally rising on e-tailing in India? Or is it yet another false dawn? Devangshu Dutta lays out the two sides of this story.

The post The e-tailing sunrise, finally? appeared first on Third Eyesight.

]]> https://myechoproject.com/TES/the-e-tailing-sunrise-finally/feed/ 1