entry strategy Archives - Third Eyesight

Nykaa And Reliance Show Why Global Brands Pick Different Partners

admin — Tue, 01 Sep 2026 14:47:00 +0000

Pritha Pahari, The Core 1 September 2026 Reliance has spent more than a decade bringing together a long list of names such as Burberry and Tiffany & Co. to India. Its latest focus seems to be luxury celebrity brands, adding global pop star Rihanna’s Fenty Beauty and now media personality Kim Kardashian’s shapewear label SKIMS […]

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Second time lucky?

admin — Mon, 20 Jul 2026 13:25:00 +0000

Kartikay Kashyap, Financial Express / Brandwagon 30 July 2026 Wendy’s first foray into India’s quick service restaurant (QSR) market in 2015 remained a non-starter. Sierra Nevada Restaurants, the then master franchisee, could not scale its retail presence beyond four conventional restaurants concentrated largely in Delhi-NCR. This limited physical availability, brand awareness and ordering frequency. Ten […]

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Why foreign-owned ecom firms’ operating models are under the lens

admin — Sun, 12 Jul 2026 14:36:00 +0000

Nivedita Mookerji, Business Standard 12 Jul 2026 Recently, fast moving consumer goods distributors posed some existential questions to the government: Have the rules changed for foreign-owned ecommerce firms? With that, the All India Consumer Products Distribution Federation made a plea to the government to examine if foreign-funded ecommerce and quick commerce players can run inventory-led […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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Offline Surge and M&A Push Define Next Stage of India’s D2C Growth

admin — Thu, 13 Nov 2025 08:47:00 +0000

Saumyangi Yadav,Entrepreneur Nov 13, 2025 India’s consumer landscape is undergoing a decisive shift in 2025. While D2C brands that once thrived on digital-only distribution are now aggressively building an offline footprint, legacy FMCG majors are simultaneously acquiring digital-first brands to strengthen their portfolios and tap into new consumer behaviours. As analysts suggest, these trends signal […]

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Global beauty firms look to carve up Indian market as ‘last bastion’ of growth

admin — Thu, 21 Aug 2025 08:48:00 +0000

Praveen Paramasivam, Reuters August 21, 2025 Summary India’s luxury beauty market is expected to quintuple to $4 billion by 2035 from $800 million in 2023, driven by its young, affluent, social-media savvy shoppers with rising disposable incomes, consulting firm Kearney and luxury beauty distributor LUXASIA said in a report. Luxury beauty makes up just 4% […]

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Can Myntra Dominate Singapore Streets With Desi Styles?

admin — Sat, 07 Jun 2025 16:33:00 +0000

Pooja Yadav, Inc42 7 Jun 2025 SUMMARY: Nearly two decades after its founding, Myntra has made its first international foray with the launch of‘Myntra Global’ in Singapore. Armed with 100+ Indian brands and over 35,000 styles, it is betting big on the 6.5 Lakh-strong Indian diaspora. Shipping directly from India without local warehousing helps avoid […]

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The candy counter is getting crowded

admin — Sun, 01 Jun 2025 15:41:00 +0000

Sharleen Dsouza, Business Standard Mumbai, 1 June 2025 Reliance Consumer Products is in a sweet spot – and it intends to stay there. Launched barely three years ago, the company has already entered the list of India’s top 10 fast-moving consumer goods (FMCG) players by revenue in the 2024-25 financial year (FY25). After making headlines […]

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Not just K-Pop, Indians are in love with Korean self-care too

admin — Tue, 31 Dec 2024 07:58:00 +0000

Jasodhara Banerjee, Forbes India 31 December 2024 Once, there was alabaster. Then, there was porcelain. And now there is glass. And no, we are not talking about the different kinds material to make fine, delicate objet d’art, but the quality and texture of facial skin—smooth, flawless and luminescent—that humans aspire to. While a Google search […]

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Top sportswear companies’ growth run slows after Covid highs

admin — Wed, 04 Dec 2024 10:13:00 +0000

Sagar Malviya, Economic Times 4 December 2024 Demand for sportswear from running shoes to joggers and yoga mats slowed down for leading firms such as Puma, Adidas, Nike, Skechers and Asics, halting their sprint since the easing of the Covid-19 pandemic when they doubled their sales in two years. Sportswear firms have reported 1-25% year-on-year […]

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