India Entry Strategy Archives - Third Eyesight

Nykaa And Reliance Show Why Global Brands Pick Different Partners

admin — Tue, 01 Sep 2026 14:47:00 +0000

Pritha Pahari, The Core 1 September 2026 Reliance has spent more than a decade bringing together a long list of names such as Burberry and Tiffany & Co. to India. Its latest focus seems to be luxury celebrity brands, adding global pop star Rihanna’s Fenty Beauty and now media personality Kim Kardashian’s shapewear label SKIMS […]

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Second time lucky?

admin — Mon, 20 Jul 2026 13:25:00 +0000

Kartikay Kashyap, Financial Express / Brandwagon 30 July 2026 Wendy’s first foray into India’s quick service restaurant (QSR) market in 2015 remained a non-starter. Sierra Nevada Restaurants, the then master franchisee, could not scale its retail presence beyond four conventional restaurants concentrated largely in Delhi-NCR. This limited physical availability, brand awareness and ordering frequency. Ten […]

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Why foreign-owned ecom firms’ operating models are under the lens

admin — Sun, 12 Jul 2026 14:36:00 +0000

Nivedita Mookerji, Business Standard 12 Jul 2026 Recently, fast moving consumer goods distributors posed some existential questions to the government: Have the rules changed for foreign-owned ecommerce firms? With that, the All India Consumer Products Distribution Federation made a plea to the government to examine if foreign-funded ecommerce and quick commerce players can run inventory-led […]

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Ikea India: Rewriting the Playbook

admin — Wed, 18 Feb 2026 12:58:00 +0000

Kartikay Kashyap, BrandWagon, Financial Express 18 February 2026 IKEA HAS BEEN around in India for about eight years, with another three years before that spent studying the market. It has developed a range that it deems “locally relevant-like the roti maker, the tava (pan), the belan (rolling pin), and the pressure cooker -which now constitute […]

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Finding the right fit

admin — Mon, 16 Feb 2026 09:55:00 +0000

Christina Moniz, Financial Express (Brand Wagon) 16 February 2026 Starting this month global sportswear maker Nike shifted its e-commerce operations to beauty and fashion marketplace Nykaa to address poor logistics, high delivery times and inventory niggles. With Nykaa in charge, the brand said, customers can expect free shipping on all orders and faster deliveries rang […]

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Consumption! Brands, e-Commerce, Mom&Pop stores in India – a conversation with Devangshu Dutta [VIDEO]

admin — Sat, 14 Feb 2026 07:13:00 +0000

This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and […]

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Bath & Body Works has a new formula for growth, bets on India

admin — Thu, 12 Feb 2026 09:38:20 +0000

Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a “consumer-first” formula strategy centered around upgraded formulations, more disciplined […]

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Mukesh Ambani’s Reliance battles mom-and-pop stores for India’s shoppers

admin — Tue, 18 Nov 2025 12:04:00 +0000

Chris Kay, Krishn Kaushik and Andrea Rodrigues in Mumbai Nov 18 2025 Just before dawn, Kashif Sameer joins dozens of couriers zipping across Mumbai to deliver items stocked in a basement of a shopping mall run by Reliance Industries. “I make between 20 and 30 deliveries in a day,” said the 25-year-old, who had just […]

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India’s retail media growth: Will new players find room against Amazon and Flipkart?

admin — Fri, 10 Oct 2025 14:14:00 +0000

Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India’s e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to […]

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Chinese fast-fashion platform Shein ramps up speed, scale to win India market

admin — Wed, 24 Sep 2025 12:59:00 +0000

Shabori Das & Sagar Malviya, Economic Times Bengaluru/Mumbai, 24 September 2025 Chinese fast-fashion platform Shein plans to triple the number of launches in India and shrink its design-to-launch timeline by a third to deepen its push into an increasingly competitive market, a top official said. The company, which re-entered India through a partnership with Reliance […]

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