influencers Archives - Third Eyesight https://myechoproject.com/TES/tag/influencers/ Fri, 20 Feb 2026 07:02:00 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 The buy button India never got, keeping social platforms stuck in window-shopping mode https://myechoproject.com/TES/the-buy-button-india-never-got/ https://myechoproject.com/TES/the-buy-button-india-never-got/#respond Wed, 10 Dec 2025 06:51:00 +0000 https://www.thirdeyesight.in/?p=6930 Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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]]> https://myechoproject.com/TES/the-buy-button-india-never-got/feed/ 0 Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/ https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/#respond Wed, 06 Aug 2025 14:06:00 +0000 https://www.thirdeyesight.in/?p=6789 Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

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]]> https://myechoproject.com/TES/why-good-glamm-failed-lessons-in-overexpansion-and-the-house-of-brands-trap/feed/ 0 Not just K-Pop, Indians are in love with Korean self-care too https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/ https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/#respond Tue, 31 Dec 2024 07:58:00 +0000 https://www.thirdeyesight.in/?p=6636 Jasodhara Banerjee, Forbes India 31 December 2024 Once, there was alabaster. Then, there was porcelain. And now there is glass. And no, we are not talking about the different kinds material to make fine, delicate objet d’art, but the quality and texture of facial skin—smooth, flawless and luminescent—that humans aspire to. While a Google search […]

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]]> https://myechoproject.com/TES/not-just-k-pop-indians-are-in-love-with-korean-self-care-too/feed/ 0 How Revant Himatsingka is waging a battle against FMCG companies and bringing them to their knees https://myechoproject.com/TES/how-revant-himatsingka-is-waging-a-battle-against-fmcg-companies-and-bringing-them-to-their-knees/ https://myechoproject.com/TES/how-revant-himatsingka-is-waging-a-battle-against-fmcg-companies-and-bringing-them-to-their-knees/#respond Fri, 28 Jul 2023 16:07:00 +0000 https://www.thirdeyesight.in/?p=6124 Through his social media profile Foodpharmer, Himatsingka has been trying to increase awareness about reading food labels on packaged foods

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