Promotions Archives - Third Eyesight

New tax & labour rules: What rising compliance costs mean for e-comm platforms

admin — Wed, 03 Dec 2025 05:08:00 +0000

Pooja Yadav, Exchange4Media 3 December 2025 Over the last few months, India’s e‑commerce and quick‑commerce ecosystem has undergone a wave of structural regulatory and tax reforms. Be it the Goods and Services Tax Council (GST Council) formally bringing “local delivery services” under the tax net with an 18% levy, or the newly implemented labour and […]

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High-value Products Online: Serious Revenue or Just a Digital Showcase?

admin — Tue, 04 Nov 2025 12:36:24 +0000

Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a […]

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Will the Indian Apparel Sector Change its Fashion?

Devangshu Dutta — Fri, 22 Jul 2011 11:44:40 +0000

Can the Indian apparel retail industry change how it does business? A quick look at the biggest challenges facing the sector.

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Fashioning Seasons

Tarang Gautam Saxena — Fri, 08 May 2009 03:18:24 +0000

Many brands and retailers have seized the opportunity of general elections to run promotional campaigns - could this become another fashion season?

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Are Your Deals Still in the Fridge?

Devangshu Dutta — Tue, 14 Oct 2008 05:38:31 +0000

Retailers and brands have recently acted as if there is no end to multiplier annual growth rates, and consumers have been only to happy to prove them right. Until now.

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Is Marketing 101 Dead?

Devangshu Dutta — Mon, 02 Jun 2008 18:02:01 +0000

A couple of reality checks. One is that most retailers and consumer goods companies in the current stage of the market’s growth want to grab the maximum possible market share in the minimum possible time. Two, if you want to get the attention of a lot of customers very quickly, shouting out a great price offer is one of the easiest ways to do it. But the question is, when does it stop being a good tactic and just becomes lazy marketing? And once it’s in that territory, when does it become dangerously weak even as a sustained tactic? It may be time for us to dust off the notes from the Marketing 101 class, and re-examine what we do.

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