ROAS Archives - Third Eyesight https://myechoproject.com/TES/tag/roas/ Sun, 01 Feb 2026 09:28:50 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Retail media hits 50% of TV AdEx https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/ https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/#respond Fri, 19 Sep 2025 06:44:00 +0000 https://www.thirdeyesight.in/?p=6879 Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India’s ad sales jumped 25% to *8,342 crore, while Flipkart booked ₹6,310 crore. Together, the two platforms command 14,652 crore in […]

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]]> https://myechoproject.com/TES/retail-media-hits-50-of-tv-adex/feed/ 0 Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/ https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/#respond Fri, 05 Sep 2025 07:50:00 +0000 https://www.thirdeyesight.in/?p=6891 Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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]]> https://myechoproject.com/TES/shoppable-videos-creator-hubs-why-indian-e-commerce-is-becoming-a-media-business/feed/ 0 Q-comm ad rates climb 50% in a year https://myechoproject.com/TES/q-comm-ad-rates-climb-50-in-a-year/ https://myechoproject.com/TES/q-comm-ad-rates-climb-50-in-a-year/#respond Fri, 05 Sep 2025 07:05:00 +0000 https://www.thirdeyesight.in/?p=6884 Pooja Yadav, Exchange4Media 4 September 2025 Quick commerce today is no longer just about delivering groceries in 10 minutes. It has emerged as one of India’s most coveted retail media channels, where brands are willing to pay a steep premium for visibility. If FY25 was about building scale, FY26 is definitely shaping up to be […]

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