segmentation Archives - Third Eyesight https://myechoproject.com/TES/tag/segmentation/ Sat, 13 Jun 2026 12:20:01 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Shedding old baggage https://myechoproject.com/TES/shedding-old-baggage/ https://myechoproject.com/TES/shedding-old-baggage/#respond Fri, 12 Jun 2026 12:01:00 +0000 https://www.thirdeyesight.in/?p=7005 Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to […]

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]]> https://myechoproject.com/TES/shedding-old-baggage/feed/ 0 India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/ https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/#respond Sun, 01 Mar 2026 10:38:00 +0000 https://www.thirdeyesight.in/?p=6944 Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions […]

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]]> https://myechoproject.com/TES/indias-new-beauty-brands-zeroing-in-on-micro-problems-focus-on-hero-products-to-stand-out-in-crowded-market/feed/ 0 Ikea India: Rewriting the Playbook https://myechoproject.com/TES/ikea-india-is-reworking-its-retail-strategy/ https://myechoproject.com/TES/ikea-india-is-reworking-its-retail-strategy/#respond Wed, 18 Feb 2026 12:58:00 +0000 https://www.thirdeyesight.in/?p=6949 Kartikay Kashyap, BrandWagon, Financial Express 18 February 2026 IKEA HAS BEEN around in India for about eight years, with another three years before that spent studying the market. It has developed a range that it deems “locally relevant-like the roti maker, the tava (pan), the belan (rolling pin), and the pressure cooker -which now constitute […]

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]]> https://myechoproject.com/TES/ikea-india-is-reworking-its-retail-strategy/feed/ 0 India’s Retail Sector Witnesses Rising Demand for Private Labels https://myechoproject.com/TES/indias-retail-sector-witnesses-rising-demand-for-private-labels/ https://myechoproject.com/TES/indias-retail-sector-witnesses-rising-demand-for-private-labels/#respond Fri, 24 Oct 2025 12:52:22 +0000 https://www.thirdeyesight.in/?p=6780 Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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]]> https://myechoproject.com/TES/indias-retail-sector-witnesses-rising-demand-for-private-labels/feed/ 0 Mid-sized global restaurant chains find Indian market palatable https://myechoproject.com/TES/mid-sized-global-restaurant-chains-find-indian-market-palatable/ https://myechoproject.com/TES/mid-sized-global-restaurant-chains-find-indian-market-palatable/#respond Mon, 19 Aug 2024 12:43:00 +0000 https://www.thirdeyesight.in/?p=6566 Recent months have seen several mid-sized global cafes and restaurant brands enter the Indian market or negotiate with local partners. Brands such as Le Pain Quotidien and Laduree are strategically investing in select cities to remain profitable, focusing on niche markets and introducing diverse cuisines.

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]]> https://myechoproject.com/TES/mid-sized-global-restaurant-chains-find-indian-market-palatable/feed/ 0 Growth gets thinner for Zara as competition grows in size https://myechoproject.com/TES/zara-india-slowest-sales-growth-year/ https://myechoproject.com/TES/zara-india-slowest-sales-growth-year/#respond Mon, 20 May 2024 07:42:50 +0000 https://www.thirdeyesight.in/?p=6491 Zara has been a runaway success since its arrival in the country more than a decade ago but after initially doubling sales every two years, the brand's rate of expansion had come down in the past few years.

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]]> https://myechoproject.com/TES/zara-india-slowest-sales-growth-year/feed/ 0 Inditex to launch Bershka and Zara Home in India this year https://myechoproject.com/TES/inditex-to-launch-bershka-and-zara-home-in-india/ https://myechoproject.com/TES/inditex-to-launch-bershka-and-zara-home-in-india/#respond Mon, 15 Apr 2024 05:46:00 +0000 https://www.thirdeyesight.in/?p=6466 Sagar Malviya, Economic Times Mumbai, 15 April 2024 Spanish fashion company Inditex said it will launch youth clothing brand Bershka and Zara Home in India this year. “Bershka will open its first store in Mumbai Palladium, and Zara Home will open in Bangalore,” it said in its latest annual report. Inditex had launched fast fashion […]

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]]> https://myechoproject.com/TES/inditex-to-launch-bershka-and-zara-home-in-india/feed/ 0 Flipkart is Looking Beyond National Brands to Drive Growth https://myechoproject.com/TES/flipkart-features-local-regional-brands/ https://myechoproject.com/TES/flipkart-features-local-regional-brands/#respond Mon, 13 Mar 2023 17:55:00 +0000 https://www.thirdeyesight.in/?p=6035 E-tailer Flipkart has been listing local/regional food & FMCG brands and making them more readily available in cities where their recall value is high.

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]]> https://myechoproject.com/TES/flipkart-features-local-regional-brands/feed/ 0 What Is Behind Reliance Retail’s Expansion Spree https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/ https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/#respond Fri, 08 Jul 2022 15:33:00 +0000 https://www.thirdeyesight.in/?p=6393 Reliance recently partnered with GAP to bring the luxury brand to India. Reliance has also brought home some 35 international brands. Let's explore the growth strategy of Reliance Retail.

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]]> https://myechoproject.com/TES/what-is-behind-reliance-retails-expansion-spree/feed/ 0 Wake-up call: Mattress market heats up https://myechoproject.com/TES/wake-up-call-mattress-market-heats-up/ https://myechoproject.com/TES/wake-up-call-mattress-market-heats-up/#respond Thu, 24 Mar 2022 09:21:00 +0000 https://www.thirdeyesight.in/?p=4382 Direct-to-consumer (D2C) brands are fluffing up the Indian mattress category with promises of lower prices, mattress-in-a-box convenience, 10-year warranty and 100-day trials.

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