Fractal Branding – Voice or Noise?

Devangshu Dutta — Thu, 16 Jul 2009 15:46:54 +0000

The grocery market is loud. Margins are generally thin on these frequent-use products and inventories need to move fast. And what you don’t make a noise about may not be visible to the customer and may remain unsold. But if that was the whole story, most players should be focussing on one brand, or at most a few brands, and should be using their advertising budgets to maximum effect on these. Instead we see exactly the reverse phenomenon in the market...(More)

The post Fractal Branding – Voice or Noise? appeared first on Third Eyesight.

Less Could Be More

Devangshu Dutta — Thu, 13 Nov 2008 13:30:20 +0000

Remember “I can’t get no satisfaction”? That’s what Mick Jagger and his mates in the Rolling Stones hit the world in the face with in 1965, allegedly in response to the rampant commercialism they had seen in the US. After 43 years – at least judging by the modern supermarket shelves – apparently we still ain’t getting no satisfaction. But what if...

The post Less Could Be More appeared first on Third Eyesight.

SKU Archives - Third Eyesight

Fractal Branding – Voice or Noise?

Less Could Be More