social commerce Archives - Third Eyesight

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

The post India’s D2C journey: After a rapid scale-up, why it’s now all about discipline appeared first on Third Eyesight.

The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

The post The buy button India never got, keeping social platforms stuck in window-shopping mode appeared first on Third Eyesight.

Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

The post Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business? appeared first on Third Eyesight.

Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap

admin — Wed, 06 Aug 2025 14:06:00 +0000

Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated […]

The post Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap appeared first on Third Eyesight.

Retail 2020

Devangshu Dutta — Mon, 16 Dec 2019 18:30:04 +0000

Remember the year 2000? After Y2K passed safely, that year some optimistic analysts predicted that India’s modern retail chains would reach 20 per cent market share by 2015. Two years after that supposed watershed, another firm declared that modern retail will be at around that level in 2020 – but wait! – only in the […]

The post Retail 2020 appeared first on Third Eyesight.