social media Archives - Third Eyesight

India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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The buy button India never got, keeping social platforms stuck in window-shopping mode

admin — Wed, 10 Dec 2025 06:51:00 +0000

Shabori Das, ET Bureau Dec 10, 2025 India’s social media platforms are powerful marketing tools but not yet retail destinations. Billions scroll and swipe daily, but few buy directly within apps. Unlike China, India faces regulatory hurdles and a lack of integrated payment systems. A billion Indians scroll, swipe and double tap every day, but […]

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Shoppable videos, creator hubs: Why Indian e-commerce is becoming a media business?

admin — Fri, 05 Sep 2025 07:50:00 +0000

Shalinee Mishra, Exchange4Media 5 September 2025 Retailers in India are waking up to a hard truth: customer acquisition can no longer ride on advertising alone. Digital ad spends grew by 14-17% in 2024, touching nearly ₹50,000 crore (as per Pitch Madison report) and accounting for 46% of India’s total ad market. But with customer acquisition […]

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Irresistible Edible Beauty Aesthetics

admin — Mon, 28 Jul 2025 13:15:00 +0000

Ananditha Anand, Deccan Chronicle (Hyderabad Chronicle) Hyderabad, 28 July 2025 Beauty is borrowing from the bakery. Be it glazed donut skin, popularised by Hailey Bieber, jam lips, or strawberry freckles – food related makeup looks, as well as cosmetic marketing trends have been at an all-time high. In June 2025, around 2 lakh users looked […]

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Facebook: Log In or Out?

Devangshu Dutta — Fri, 16 Jul 2010 03:46:33 +0000

In marketing as in life, it is all about timing. Retailwire recently asked whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it? I believe it's horses for courses. [More...]

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Look Into Your Customer’s Eyes

Devangshu Dutta — Tue, 08 Jun 2010 01:47:54 +0000

The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]

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