Zepto Archives - Third Eyesight

Specialty quick-commerce bets on curation, not just rapid delivery

admin — Mon, 13 Jul 2026 13:54:10 +0000

Sowmya Ramasubramanian, Vaeshnavi Kasthuril (MINT) Bengaluru, 13 July 2026 India’s vertical quick-commerce startups across categories like baby care, medicines and fashion, backed by venture capital heavyweights, are beginning to redefine what “quick” means. For some, the race is no longer about cutting delivery times by a few more minutes. Instead, founders are increasingly talking about […]

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Quick fashion: Legacy brands race to match instant delivery demands

admin — Wed, 06 May 2026 03:27:00 +0000

Vaeshnavi Kasthuril, MINT Mumbai, 6 May 2026 Fashion retailers are speeding up deliveries to keep pace with instant-gratification shopping driven by quick-fashion startups, with established players and newer brands taking sharply different approaches. For example, brands such as Biba and The House of Rare have adopted a more calibrated, infrastructure-led strategy rather than a rapid […]

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

admin — Fri, 27 Feb 2026 07:31:00 +0000

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown […]

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Taking the road less travelled

admin — Fri, 06 Feb 2026 08:03:00 +0000

Anees Hussain and Kartikay Kashyap, Financial Express / Brand Wagon 6 February 2026 Swiggy Instamart’s Noice has consciously rejected every aesthetic that defines platform house brands. Its visual identity doesn’t sport minimalist colours or whites, no clean sans-serif, no ‘discount alternative’ signalling. Instead it uses Indian truck art inspired design with neon colours and bold […]

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BRND.ME plans India IPO as quick-commerce private labels close in

admin — Mon, 02 Feb 2026 16:53:00 +0000

Sakshi Sadashiv, MINT Bengaluru, 02 Feb 2026 BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO. Despite the rise of private labels from quick-commerce giants such as Swiggy […]

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Instamart’s Offline Experiment

admin — Mon, 29 Dec 2025 09:46:50 +0000

Yash Bhatia, Impact Magazine 29 December 2025 App, Tap, Pay and Zoom it’s delivered – that is Quick commerce for you. And in India, the narrative has so far been defined by speed, scale, high SKU counts, and the dominance of dark stores. Last week, however, Instamart nudged that model by opening an experiential store […]

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New tax & labour rules: What rising compliance costs mean for e-comm platforms

admin — Wed, 03 Dec 2025 05:08:00 +0000

Pooja Yadav, Exchange4Media 3 December 2025 Over the last few months, India’s e‑commerce and quick‑commerce ecosystem has undergone a wave of structural regulatory and tax reforms. Be it the Goods and Services Tax Council (GST Council) formally bringing “local delivery services” under the tax net with an 18% levy, or the newly implemented labour and […]

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Mukesh Ambani’s Reliance battles mom-and-pop stores for India’s shoppers

admin — Tue, 18 Nov 2025 12:04:00 +0000

Chris Kay, Krishn Kaushik and Andrea Rodrigues in Mumbai Nov 18 2025 Just before dawn, Kashif Sameer joins dozens of couriers zipping across Mumbai to deliver items stocked in a basement of a shopping mall run by Reliance Industries. “I make between 20 and 30 deliveries in a day,” said the 25-year-old, who had just […]

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India’s Retail Sector Witnesses Rising Demand for Private Labels

admin — Fri, 24 Oct 2025 12:52:22 +0000

Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY’s ‘Future Consumer Index 2025’, more than half of India’s consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers […]

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ITC Foods to ride q-comm wave with fresh pack foray

admin — Mon, 15 Sep 2025 07:09:31 +0000

Shabori Das & Sagar Malviya, Economic Times 15 September 2025 ITC Foods is making a strategic entry into fresh packaged foods including short shelf-life cookies, cakes, and chapatis, among others, part of its broader aim to ride the surge in quick commerce demand, said Hemant Malik, chief executive of the food division of ITC. The […]

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