1.0Third Eyesighthttps://myechoproject.com/TESDevangshu Duttahttps://myechoproject.com/TES/author/devangshu-dutta/Customer segmentation - Learning from the Vedas - Third Eyesightrich600338<blockquote class="wp-embedded-content" data-secret="2PI7kTUinf"><a href="https://myechoproject.com/TES/customer-segmentation-learning-from-the-vedas/">Customer segmentation – Learning from the Vedas</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://myechoproject.com/TES/customer-segmentation-learning-from-the-vedas/embed/#?secret=2PI7kTUinf" width="600" height="338" title="“Customer segmentation – Learning from the Vedas” — Third Eyesight" data-secret="2PI7kTUinf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Michael Fassnacht raises pertinent questions about the traditional marketing hypothesis that the better we segment consumers, the better we know what is relevant and the better we can market to them. In fact, for the last few years "mass customization" and "a consumer segment of one" have been fashionable phrases thrown about in marketing circles.