1.0Third Eyesighthttps://myechoproject.com/TESDevangshu Duttahttps://myechoproject.com/TES/author/devangshu-dutta/The Case of the Missing Millions - Third Eyesightrich600338<blockquote class="wp-embedded-content" data-secret="y3g9sd5OlN"><a href="https://myechoproject.com/TES/the-case-of-the-missing-millions/">The Case of the Missing Millions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://myechoproject.com/TES/the-case-of-the-missing-millions/embed/#?secret=y3g9sd5OlN" width="600" height="338" title="“The Case of the Missing Millions” — Third Eyesight" data-secret="y3g9sd5OlN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Foreign companies' first attraction to India is the billion-plus population. Brands from countries which have domestic populations of 50-300 million salivate at the prospect of 1.2 billion Indians starving for their particular make of biscuit or coffee or the latest backless cropped blouse. The thinking goes, "If we can capture even 2% of the market to start with…" So what is the real story? (more...)