{"version":"1.0","provider_name":"Third Eyesight","provider_url":"https:\/\/myechoproject.com\/TES","author_name":"Devangshu Dutta","author_url":"https:\/\/myechoproject.com\/TES\/author\/devangshu-dutta\/","title":"Franchising - A Consistent Growth Platform - Third Eyesight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SZ4dfADPhN\"><a href=\"https:\/\/myechoproject.com\/TES\/franchising-a-consistent-growth-platform\/\">Franchising &#8211; A Consistent Growth Platform<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/myechoproject.com\/TES\/franchising-a-consistent-growth-platform\/embed\/#?secret=SZ4dfADPhN\" width=\"600\" height=\"338\" title=\"&#8220;Franchising &#8211; A Consistent Growth Platform&#8221; &#8212; Third Eyesight\" data-secret=\"SZ4dfADPhN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/myechoproject.com\/TES\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Surely, with FDI opening up gradually, foreign retailers would want to set up joint ventures in which they have control, rather than go through the franchise route, where their brand is \"at the mercy of another company\". So does FDI sounds the death knell for franchising in India? In a Guest Column in the Financial Express, Devangshu Dutta says that jumping to that conclusion would be to ignore the fundamentals of franchising as a business."}