{"version":"1.0","provider_name":"Third Eyesight","provider_url":"https:\/\/myechoproject.com\/TES","author_name":"Devangshu Dutta","author_url":"https:\/\/myechoproject.com\/TES\/author\/devangshu-dutta\/","title":"Supermercado in Houston - Wal-Mart in Spanish - Third Eyesight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6k2MuK2ipu\"><a href=\"https:\/\/myechoproject.com\/TES\/supermercado-in-houston-wal-mart-in-spanish\/\">Supermercado in Houston &#8211; Wal-Mart in Spanish<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/myechoproject.com\/TES\/supermercado-in-houston-wal-mart-in-spanish\/embed\/#?secret=6k2MuK2ipu\" width=\"600\" height=\"338\" title=\"&#8220;Supermercado in Houston &#8211; Wal-Mart in Spanish&#8221; &#8212; Third Eyesight\" data-secret=\"6k2MuK2ipu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/myechoproject.com\/TES\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Wal-Mart has just opened a new store Supermercado de Walmart in Houston (Texas). The Houston Chronicle reports that the Supermercado aims to reach out to the Hispanic population, tailoring the foods more to Hispanic tastes and needs and adding signs in Spanish. Wal-Mart is also reportedly planning to open a Mas Club this summer, based on its Sam's Club warehouse outlet, but focussed again on Hispanic customers. Going by some of the negative comments attracted by the article, it is legitimate to ask: what will Wal-Mart's existing customers think, and how will they behave? I guess the answer is clearly not black or white (or beige, red, yellow or brown for that matter). Wal-Mart is segmenting and localizing its offer as a smart information-rich retailer should. Some customers who hold a tightly parochial view may feel alienated when they read about this development and may stop shopping at Wal-Mart, but most probably won't bother as long as their local Wal-Mart continues to deliver what they want at prices they like. Today many of the diverse segments today in the US are large enough to express their unique needs, and expect them to be fulfilled. While the cookie-cutter approach served well during the years of national expansion across homogenized markets, that approach is counter-productive today. A retailer like Wal-Mart can't be expected to ignore that fact."}