![](\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/junglee-amazon.png\")
Amazon has beta-launched a consumer-facing business in India with its comparison shopping site Junglee.com.
\nThe company has been engaged with India as a support and development centre for several years now, and its traffic and business from India has also grown steadily ever since it started shipping products to the country.<\/p>\n
Given the critical mass that is now becoming visible in the Indian e-commerce market, it is logical for Amazon to look at a more direct customer-facing presence here. Its recent moves to set up a fulfillment centre and now the Junglee.com launch certainly look like precursors to a retail launch, whenever the government allows foreign investment multi-brand retail businesses.<\/p>\n
Junglee\u2019s current business model is technically not a retail business since the actual transaction would happen on Amazon and websites of other retailers whose product listings it is aggregating.<\/p>\n
In the short term, Junglee could be a beneficial partner to existing e-commerce retailers, since Amazon\u2019s robust technology and know-how would become available as a platform, and it would also provide an additional channel for customer traffic. However, with time, Junglee could well become a sizeable competitor for primary traffic which otherwise would have landed directly on the retailers\u2019 own websites. Smaller e-tailers who sign up with Junglee may also find it harder to break away into an independent presence.<\/p>\n
The benefit to Amazon, of course, is developing the customer base for a future Amazon-India site, and achieving much deeper insights on customer shopping behavior in India than it possibly gets from the Indian customers transacting on Amazon\u2019s non-Indian websites.<\/p>\n
With time, and as Amazon takes a deeper plunge into the market, Indian customers who have enjoyed the Amazon experience remotely can certainly look forward to a wider choice of products at lower costs and with quicker deliveries.<\/p>\n","protected":false},"excerpt":{"rendered":"
Given the critical mass building in the Indian e-commerce market, it is logical for Amazon to look at a more direct customer-facing presence here. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,286,249,60,62,37,43,46,47,1],"tags":[498,248,580,144,146,276,59,190,191,69,582,499,581,583,232],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-branding","category-customer-relationship","category-e-commerce","category-india","category-market-research","category-marketing","category-retail","category-strategy","category-supply-chain","category-uncategorized","tag-amazon","tag-e-commerce","tag-e-tailing","tag-entry-strategy","tag-fdi","tag-foreign-investment","tag-india","tag-india-entry-strategy","tag-indian-market","tag-indian-retail-sector","tag-junglee","tag-online","tag-online-retail","tag-preferred-market-entry-route","tag-usa"],"yoast_head":"\n