{"id":1268,"date":"2013-09-03T11:11:24","date_gmt":"2013-09-03T11:11:24","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=1268"},"modified":"2022-08-30T11:11:47","modified_gmt":"2022-08-30T11:11:47","slug":"aadi-shraadh-sales-liven-up-dull-shopping-season","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/","title":{"rendered":"Aadi, shraadh sales liven up dull shopping season"},"content":{"rendered":"\n<p> <i>Priyanka \n                Pani &amp; Bindu Menon, The Hindu Businessline<\/i><br>\nMumbai\/New \n                Delhi, September 3, 2013<\/i><\/p>\n<div class=\"row\">\n<div class=\"col-sm-4\">\n              <p class=\"mt-3\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg\"img-fluid d-block src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<\/div> \n       <div class=\"col-sm-8\">\n              <p class=\"mt-3\">For retailers, there is nothing sweeter than the sound of cash \n                registers ringing in a potentially exciting business season.<\/p>\n              <p>There are so-called inauspicious times, such as aadi and karkidakam \n                in South India, and the forthcoming &#8216;shraadh&#8217; (September \n                19-October 4), chaturmas and pous in North India. These are periods \n                when most people do not make any major purchases, like a house \n                or a car. Even weddings do not take place during these periods.<\/p><\/div><\/div>\n              <p class=\"mt-3\">Given how consumption declines during this time, retailers try \n                to excite consumers into opening their purse strings with attractive \n                offers. &#8220;In the last few years, due to (promotional) campaigns, \n                people have been buying during the &#8216;inauspicious period&#8217; \n                as it is followed by the wedding season in Kerala,&#8221; says \n                Alukkas Varghese Joy, MD of Joyalukkas. &#8220;This year, we have \n                seen marginally higher growth over last year.&#8221;<\/p>\n              <p>Nalli&#8217;s, India&#8217;s largest saree retailer, has an aadi \n                sale every July.<\/p>\n              <p><b>SCHEMES GALORE<\/b><\/p>\n              <p>Ajit Joshi, Managing Director of Croma, a leading consumer durables \n                retailer, says that during this period, a lot of finance partners \n                and product manufacturers come up with various schemes, including \n                low down-payment, low processing fees and attractive interest \n                rates. &#8220;Such initiatives help us sail through this pre-festival \n                period,&#8221; adds Joshi. This is resulting in highersales &#8212; \n                about 20-40 per cent more than on a normal day.<\/p>\n              <p>Earlier, retailers used to witness bumper sales only during big \n                festivals such as Onam, Diwali or Dasara . Now, with the industry \n                more organised and with the entry of foreign brands, there is \n                a huge competition to attract more customers.<\/p>\n              <p>The off-season sale trend, which kicked off in South India in \n                the early 2000s, has now spread across the country. <\/p>\n              <p><b>Devangshu Dutta, from marketing research firm Third Eyesight, \n                says that earlier, festival peaks could account for as much as \n                70-80 per cent of a brand&#8217;s annual sale. But in the last \n                10-15 years, consumers with higher discretionary incomes have \n                tended to spread their spending round the year. Besides, the availability \n                of multiple brands and increase in the number of stores has also \n                improved product visibility year-round. The number of discount \n                periods has also increased, encouraging customers to de-link their \n                purchases from the festival period.<\/b><\/p>\n              <p><b>&#8220;It is better for retailers to have a more consistent \n                and predictable flow of customers than managing huge peaks, which \n                are impossible to forecast and difficult to fulfil,&#8221; says \n                Dutta.<\/b><\/p>\n              <p>Some retailers do not seem to think there is a &#8216;season&#8217; \n                for sales. Future Group, which has pioneered celebrating local \n                community festivals, believes each day is an opportunity and runs \n                offers even on weekdays.<\/p>\n              <p><i>(This article appeared in <a href=\"http:\/\/www.thehindubusinessline.com\/companies\/aadi-shraadh-sales-liven-up-dull-shopping-season\/article5089929.ece\" target=\"_blank\" rel=\"noopener\">The \n                Hindu Businessline on September 3, 2013<\/a>)<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Priyanka Pani &amp; Bindu Menon, The Hindu Businessline Mumbai\/New Delhi, September 3, 2013 For retailers, there is nothing sweeter than the sound of cash registers ringing in a potentially exciting business season. There are so-called inauspicious times, such as aadi and karkidakam in South India, and the forthcoming &#8216;shraadh&#8217; (September 19-October 4), chaturmas and pous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1268","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aadi, shraadh sales liven up dull shopping season - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aadi, shraadh sales liven up dull shopping season - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Priyanka Pani &amp; Bindu Menon, The Hindu Businessline Mumbai\/New Delhi, September 3, 2013 For retailers, there is nothing sweeter than the sound of cash registers ringing in a potentially exciting business season. There are so-called inauspicious times, such as aadi and karkidakam in South India, and the forthcoming &#8216;shraadh&#8217; (September 19-October 4), chaturmas and pous [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-03T11:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T11:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Aadi, shraadh sales liven up dull shopping season\",\"datePublished\":\"2013-09-03T11:11:24+00:00\",\"dateModified\":\"2022-08-30T11:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/aadi-sales.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/\",\"name\":\"Aadi, shraadh sales liven up dull shopping season - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/aadi-sales.jpg\",\"datePublished\":\"2013-09-03T11:11:24+00:00\",\"dateModified\":\"2022-08-30T11:11:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/aadi-sales.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/aadi-sales.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/aadi-shraadh-sales-liven-up-dull-shopping-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aadi, shraadh sales liven up dull shopping season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aadi, shraadh sales liven up dull shopping season - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/","og_locale":"en_GB","og_type":"article","og_title":"Aadi, shraadh sales liven up dull shopping season - Third Eyesight","og_description":"Priyanka Pani &amp; Bindu Menon, The Hindu Businessline Mumbai\/New Delhi, September 3, 2013 For retailers, there is nothing sweeter than the sound of cash registers ringing in a potentially exciting business season. There are so-called inauspicious times, such as aadi and karkidakam in South India, and the forthcoming &#8216;shraadh&#8217; (September 19-October 4), chaturmas and pous [&hellip;]","og_url":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2013-09-03T11:11:24+00:00","article_modified_time":"2022-08-30T11:11:47+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Aadi, shraadh sales liven up dull shopping season","datePublished":"2013-09-03T11:11:24+00:00","dateModified":"2022-08-30T11:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/"},"wordCount":453,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/","url":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/","name":"Aadi, shraadh sales liven up dull shopping season - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg","datePublished":"2013-09-03T11:11:24+00:00","dateModified":"2022-08-30T11:11:47+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/aadi-sales.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/aadi-shraadh-sales-liven-up-dull-shopping-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Aadi, shraadh sales liven up dull shopping season"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":1,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"predecessor-version":[{"id":1270,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1268\/revisions\/1270"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}