LEGO \u00ae<\/a> brick has just turned 50-years young.<\/p>\nAccording to the company, “there are actually more than 900 million different ways of combining six eight-stud bricks of the same colour.” Ample room for creativity!<\/p>\n
The company itself is about 75 years old, and was named LEGO after the founder Ole Kirk Christiansen put two Danish words together – “Leg godt” – meaning “play well”.<\/p>\n
The company has had its ups and downs, the brand has been extended to include other product \/ service offerings, and the group also includes other brands today. But the power of the simple LEGO brick lives on, even in this wired (or increasingly wireless) world.<\/p>\n
The time the brand has been around just re-emphasised the point about consistency and time being very important building blocks for brands.<\/p>\n
“Play Well!”<\/p>\n","protected":false},"excerpt":{"rendered":"
From a simple tower to human-sized figures of cartoon characters – we’ve seen a whole range of creative expression using a simple plastic brick. (Well, to be accurate, a wide variety of plastic bricks – but all developed around the same principle.) An icon in a child’s world, the LEGO \u00ae brick has just turned […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,265,37,46,1],"tags":[99,100,52,110,385,111,78,58,113,386,387,388,231,232],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-branding","category-consumer","category-entrepreneurship","category-marketing","category-strategy","category-uncategorized","tag-brand","tag-brand-building","tag-branding","tag-entrepreneurship","tag-europe","tag-fashion-cycle","tag-fashion-lifecycle","tag-global","tag-growing-brands","tag-lego","tag-market-share","tag-sweden","tag-uk","tag-usa"],"yoast_head":"\n
Brand Building - Context, Consistency and Constancy (Time) - LEGO\u00ae Turns 50 - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/brand-building-context-consistency-and-constancy-time-lego-turns-50\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Building - Context, Consistency and Constancy (Time) - LEGO\u00ae Turns 50 - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"From a simple tower to human-sized figures of cartoon characters – we’ve seen a whole range of creative expression using a simple plastic brick. (Well, to be accurate, a wide variety of plastic bricks – but all developed around the same principle.) 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