{"id":1365,"date":"2014-06-28T07:28:00","date_gmt":"2014-06-28T07:28:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=1365"},"modified":"2022-08-31T07:36:07","modified_gmt":"2022-08-31T07:36:07","slug":"narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/","title":{"rendered":"Narayana Murthy inks joint venture with Amazon for e-commerce play"},"content":{"rendered":"\n<p> <i>Shilpa \n                Phadnis, The Times of India<br>Bangalore, \n                28 June 2014<\/i><\/p>\n<div class=\"row\">\n<div class=\"col-sm-4\">\n              <p class=\"mt-3\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg\" class=\"img-fluid d-block lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/p><\/div>\n<div class=\"col-sm-8\"><p class=\"mt-3\">Global \n                e-tailing behemoth Amazon and N R NarayanaMurthy&#8217;s family office \n                Catamaran Ventures have floated a joint venture to help small \n                and medium businesses (SMBs) join the online bandwagon, taking \n                advantage of a burgeoning number of online shoppers. <\/p>\n              <p>Cataraman holds a majority 51% in the JV &#8212; Taurus Business \n                and Trade Services &#8212; that was incorporated in New Delhi in \n                2012. It has two active directors, Harish Bhardwaj and Kuldeep \n                Singh Bisht. <\/p><\/div><\/div>\n              <p>&quot;Catamaran and Amazon Asia formalized a partnership in May \n                to help offline sellers and SMBs in India to take advantage of \n                the potential of the fast growing online customer base in the \n                country. The partnership will focus, accelerate and scale the \n                inclusion of SMBs into the digital economy,&quot; said the spokesperson \n                of Taurus Business and Trade Services. <\/p>\n              <p>The JV entity will equip SMB sellers with online tools and help \n                them gain a larger customer base for their existing merchandise \n                that will increase revenues and footfalls for SMB retailers, the \n                spokesperson said. <\/p>\n              <p>However, the nature of the JV is unclear&#8212;whether it&#8217;s to \n                beef up back-end delivery operations or if it is a structure created \n                to get into direct e-commerce. At present the government does \n                not permit FDI in e-commerce. Some sources said the JV could be \n                a backdoor entry to foreign players in the multi-brand space or \n                it could even accelerate the partnership to spearhead offline \n                store launches in the near future. <\/p>\n              <p><b>&quot;Till the time FDI is allowed in e-commerce, it&#8217;s a barrier \n                for any foreign company to set up an outfit. Some e-commerce players \n                have side-stepped in some form or the other by having arm&#8217;s-length \n                relationships with Indian partners,&quot; said Devangshu Dutta, \n                CEO of retail consultancy firm Third Eyesight. <\/b><\/p>\n              <p>Last year, Catamaran Ventures exited from its Rs 200 crore investment \n                in Manipal Global Education Services, selling its stake back to \n                the promoters of the company. Catamaran has also invested in Gurgaon-based \n                Hector Beverages that makes energy drink Tzinga. An email sent \n                to Catamaran on how the entity is structured didn&#8217;t elicit a response. \n              <\/p>\n              <p><i>(Published in <a href=\"http:\/\/timesofindia.indiatimes.com\/business\/india-business\/Narayana-Murthy-inks-joint-venture-with-Amazon-for-e-commerce-play\/articleshow\/37345039.cms\" target=\"_blank\" rel=\"noopener\">The \n                Times of India<\/a>.)<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shilpa Phadnis, The Times of IndiaBangalore, 28 June 2014 Global e-tailing behemoth Amazon and N R NarayanaMurthy&#8217;s family office Catamaran Ventures have floated a joint venture to help small and medium businesses (SMBs) join the online bandwagon, taking advantage of a burgeoning number of online shoppers. Cataraman holds a majority 51% in the JV &#8212; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Shilpa Phadnis, The Times of IndiaBangalore, 28 June 2014 Global e-tailing behemoth Amazon and N R NarayanaMurthy&#8217;s family office Catamaran Ventures have floated a joint venture to help small and medium businesses (SMBs) join the online bandwagon, taking advantage of a burgeoning number of online shoppers. Cataraman holds a majority 51% in the JV &#8212; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-28T07:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T07:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Narayana Murthy inks joint venture with Amazon for e-commerce play\",\"datePublished\":\"2014-06-28T07:28:00+00:00\",\"dateModified\":\"2022-08-31T07:36:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/amazon-catamaran.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/\",\"name\":\"Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/amazon-catamaran.jpg\",\"datePublished\":\"2014-06-28T07:28:00+00:00\",\"dateModified\":\"2022-08-31T07:36:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/amazon-catamaran.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/amazon-catamaran.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Narayana Murthy inks joint venture with Amazon for e-commerce play\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/","og_locale":"en_GB","og_type":"article","og_title":"Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight","og_description":"Shilpa Phadnis, The Times of IndiaBangalore, 28 June 2014 Global e-tailing behemoth Amazon and N R NarayanaMurthy&#8217;s family office Catamaran Ventures have floated a joint venture to help small and medium businesses (SMBs) join the online bandwagon, taking advantage of a burgeoning number of online shoppers. Cataraman holds a majority 51% in the JV &#8212; [&hellip;]","og_url":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2014-06-28T07:28:00+00:00","article_modified_time":"2022-08-31T07:36:07+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Narayana Murthy inks joint venture with Amazon for e-commerce play","datePublished":"2014-06-28T07:28:00+00:00","dateModified":"2022-08-31T07:36:07+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/","url":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/","name":"Narayana Murthy inks joint venture with Amazon for e-commerce play - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg","datePublished":"2014-06-28T07:28:00+00:00","dateModified":"2022-08-31T07:36:07+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-catamaran.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/narayana-murthy-inks-joint-venture-with-amazon-for-e-commerce-play\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Narayana Murthy inks joint venture with Amazon for e-commerce play"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":4,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"predecessor-version":[{"id":1370,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1365\/revisions\/1370"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}