{"id":1382,"date":"2016-06-08T10:14:00","date_gmt":"2016-06-08T10:14:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=1382"},"modified":"2022-08-31T10:24:37","modified_gmt":"2022-08-31T10:24:37","slug":"amazons-5-billion-investment-to-take-it-past-combined-capital-raised-by-flipkart-snapdeal","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/amazons-5-billion-investment-to-take-it-past-combined-capital-raised-by-flipkart-snapdeal\/","title":{"rendered":"Amazon&#8217;s $5 billion investment to take it past combined capital raised by Flipkart, Snapdeal"},"content":{"rendered":"\n<p> <i>Madhav Chanchani, The Economic Times<br>\nNew Delhi, 8 June 2016<\/i><\/p>\n<div class=\"row\">\n<div class=\"col-sm-4\">\n<p class=\"mt-3\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/08\/amazon-investing-in-india.png\" class=\"img-fluid d-block lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/p><\/div>\n<div class=\"col-sm-8\">\n<p class=\"mt-3\">Amazon\nfounder &amp; CEO Jeff Bezos said that the company is planning to\ninvest an additional $3 billion in its India operations, coming nearly\ntwo years after the Seattle-based online retail giant announced plans\nto pump in $2 billion. The announcement takes total investment\ncommitment in India by Amazon, which is competing with market leader\nFlipkart for the top spot, to $5 billion.<\/p>\n<p class=\"mt-3\">The $5 billion\ninvestment will take Amazon India past the combined capital raised by\nboth local rivals, Flipkart and Softbank-backed Snapdeal. While\nFlipkart has raised over $3.2 billion till date, Snapdeal has mobilised\naround $1.5 billion. <\/p><\/div><\/div>\n<p class=\"mt-3\">After losing out to Alibaba in China,\nwinning the Indian market has become critical for Amazon and the latest\nmove underlines that it has a blank cheque for the market.<\/p>\n<p class=\"mt-3\">&#8220;We have already created some 45,000 jobs in India and continue to see huge\npotential in the Indian economy,&#8221; said Bezos. &#8220;Our Amazon.in team is\nsurpassing even our most ambitious planned milestones, and I&#8217;m pleased\nto announce today that we&#8217;ll invest an additional $3 billion on top of\nthe $2 billion that we announced in 2014, bringing our total investment\nin India to over $5 billion.&#8221; <\/p>\n<p class=\"mt-3\">The announcement by Bezos was\nmade during Prime Minister Narendra Modi&#8217;s visit to US. The PM also\npresented Bezos with U.S.-India Business Council (USIBC) Global\nLeadership Award along with Sun Pharmaceutical founder Dilip Shanghvi.\nUSIBC is a lobbying group for businesses in the two countries. <\/p>\n<p class=\"mt-3\">Amazon has been stepping up its investments in India since the start of 2015,\nand has picked up momentum in the last two quarters, as ET reported\nearlier this month. <\/p>\n<p class=\"mt-3\">The main India unit, Amazon Seller\nServices, has received Rs 8,618 crore since beginning of 2015 and over\nRs 9,600 crore since it was set up. In March Amazon also made its\nintention clear to keep pumping in more capital, as it filed to\nincrease its authorised capital from Rs 8,500 crore to Rs 16,000 crore.\n<\/p>\n<p class=\"mt-3\">Since Jeff Bezos made the announcement of investing $2 billion\nin India in 2014, Amazon Seller Services has received Rs 9,029 crore.\nTill the time of announcement in July 2014 the unit had received Rs 600\ncrore. <\/p>\n<p class=\"mt-3\">The infusion underlines how Amazon India is ramping up\nits cash burn rate at a time when local rivals like market leader\nFlipkart, and Snapdeal are conserving capital and focus more on unit\neconomics. <\/p>\n<p class=\"mt-3\">Last week, Amazon also completed its three year\nanniversary in India, gaining market share from rivals who have been in\nbusiness much longer than it has. Flipkart which began by selling books\nas an online retailer in 2007 and counts Tiger Global as its largest\ninvestor, is the market leader in India&#8217;s online retail industry. <\/p>\n<p class=\"mt-3\">ET reported in April that Amazon India has already overtaken Snapdeal in\nterms of number of shipments, and is moving close to leader Flipkart&#8217;s\nmarket share. <\/p>\n<p class=\"mt-3\">The firm has implemented learning from the China market in India, Bezos said at the Code conference last week. <\/p>\n<p class=\"mt-3\">Amazon started India operations in June 2013 with cash on delivery, the\npreferred mode of payment, and also leveraged local Kirana stores for\ndelivery of goods. It has also introduced a slew of initiatives for\nmerchants like AmazonTatkal, which enables small businesses to get\nonline in less than 60 minutes. <\/p>\n<p class=\"mt-3\">Amazon India has also built\nits own logistics network in India, which includes 21 fulfillment\ncenters (FCs) owned by company and 50 owned by its sellers. <\/p>\n<p class=\"mt-3\">But recent norms on foreign investments in online marketplaces are widely\nexpected to put a short term pause on Amazon India&#8217;s aggressive gains\non market share on local rivals, even though many expect that it still\nhas a long term advantage both in technology and capital available. <\/p>\n<p class=\"mt-3\">Government guidelines expected to pause Amazon&#8217;s advance include the cap of 25%\nthat a seller can account for sales on an online marketplace, and if a\nmarketplace can &#8220;directly or indirectly influence sale price of goods\nor services.&#8221; Both these factors were proving to be significant in\nAmazon&#8217;s advance in India. <\/p>\n<p class=\"mt-3\">Amazon Inc runs a joint venture\nwith NR Narayana Murthy&#8217;s Catamaran Ventures- Cloudtail India Pvt Ltd-\nwhich is one of the biggest sellers on the Amazon marketplace in India.\nWhile Amazon has never directly acknowledged existence of this entity,\non January 29, 2016 it acknowledged it as one of the risks for the\nfirst time to its international operations in regulatory disclosures in\nUS. <\/p>\n<p class=\"mt-3\">&#8220;In India, the government restricts the ownership or\ncontrol of Indian companies by foreign entities involved in online\nmulti-brand retail trading activities&#8230;&#8230;..we hold an indirect\nminority interest in an entity that is a third-party seller on the\nwww.amazon.in marketplace,&#8221; said Amazon.com , Inc filing with\nSecurities &amp; Exchange Commission (SEC) on January 29, two months\nbefore Indian government unveiled FDI regulations on online\nmarketplace. <\/p>\n<p class=\"mt-3\">Amazon has also sought clarifications on how to\nmarket discounts from the government after the recent regulations came\nin force, as ET reported earlier. <\/p>\n<p class=\"mt-3\">Before the new regulations\nwere announced, Amazon&#8217;s growth has outpaced both its rivals Flipkart\nand Snapdeal. Amazon India&#8217;s shipments in 2015 increased by 250% over\nthe prior year, while Snapdeal revealed that it has seen a growth in\nits gross merchandise value of 90% between FY15 and FY16. <\/p>\n<p class=\"mt-3\">Flipkart\nhas not disclosed its GMV or growth numbers for 2016. The e-tailer was\ntargeting GMV of $10-12 billion (Rs 64,000-76,000 crore) by June 2016,\nmore than double the $4 billion it achieved in 2014-15 but is expected\nto have widely missed the target. <br><br>But Amazon has continued\ngrowth momentum in 2016, having increased 150% in the first calendar\nquarter from a year earlier. It added 90,000 new products daily between\nJanuary and March. Now, Amazon India has 55 million products listed on\nits platform while Flipkart has more than 40 million and Snapdeal has\n35 million. <br><br>Both Flipkart and Snapdeal have been on the\ndefensive mode in 2016 as they look to extend their runways and\nmonetise existing customers. There is also not much clarity on their\nnext round of financing after pitching to multiple investors since end\nof 2015. And both these organisations are likely to see more challenges\ngoing into the year. <br><br><span style=\"font-weight: bold;\">&#8220;During\nthe last 12-18 months, with funding tightening up, companies have\nstarted looking at margin more seriously. Not only are marketing spends\nare being refocussed, many senior management exits have happened and\nmore organisational turmoil is likely in the coming months,&#8221; said\nDevangshu Dutta, chief executive of retail consultancy Third\nEyesight.&nbsp;<\/span><\/p>\n<p><i>(Published in <a href=\"http:\/\/economictimes.indiatimes.com\/articleshow\/52647346.cms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: bold;\">The\nEconomic Times<\/span><\/a>)<\/i>\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Madhav Chanchani, The Economic Times New Delhi, 8 June 2016 Amazon founder &amp; CEO Jeff Bezos said that the company is planning to invest an additional $3 billion in its India operations, coming nearly two years after the Seattle-based online retail giant announced plans to pump in $2 billion. The announcement takes total investment commitment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1382","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon&#039;s $5 billion investment to take it past combined capital raised by Flipkart, Snapdeal - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/amazons-5-billion-investment-to-take-it-past-combined-capital-raised-by-flipkart-snapdeal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon&#039;s $5 billion investment to take it past combined capital raised by Flipkart, Snapdeal - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Madhav Chanchani, The Economic Times New Delhi, 8 June 2016 Amazon founder &amp; CEO Jeff Bezos said that the company is planning to invest an additional $3 billion in its India operations, coming nearly two years after the Seattle-based online retail giant announced plans to pump in $2 billion. 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