{"id":1646,"date":"2015-11-17T18:19:35","date_gmt":"2015-11-17T12:49:35","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=1646"},"modified":"2022-11-08T11:51:45","modified_gmt":"2022-11-08T11:51:45","slug":"from-yogasan-to-ayurved-to-noodles-the-patanjali-groups-growing-momentum","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/from-yogasan-to-ayurved-to-noodles-the-patanjali-groups-growing-momentum\/","title":{"rendered":"From yogasan to ayurved to noodles, the Patanjali Group&#8217;s growing momentum"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-4\"><img decoding=\"async\" data-src=\"http:\/\/thirdeyesight.in\/images\/patanjali-noodles-ani.jpg\" alt=\"\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-8\">\n<p style=\"text-align: justify;\">The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy:<\/p>\n<ol style=\"text-align: justify;\">\n<li>The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across a variety of media and issues,<\/li>\n<li>Wide and deep market penetration through a large network of outlets and distributors across the country, and<\/li>\n<li>Pricing itself below the benchmark competitor in each product area in which it is competing.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">Over time, the group has also invested in improving its manufacturing and packaging infrastructure to bring itself on par with well-established competitors.<\/p>\n<p style=\"text-align: justify;\">The group has clearly focussed itself on the mass market, and Patanjali Group\u2019s products become a \u201cgo-to\u201d for customers who are more price-sensitive than brand-loyal. This definitely creates pressure on established brands in each of the product segments where the group is now present.<\/p>\n<p style=\"text-align: justify;\">In the growing market for ready-to-cook packaged food, a new entrant would struggle to create visibility and initial demand. However, with the momentum of the Patanjali brand behind it, the group\u2019s new product &#8212; instant noodles &#8212; has a fighting chance.<\/p>\n<p style=\"text-align: justify;\">I must say, though, that the immediate opportunity would have been bigger had Maggi also not just relaunched in the market. The other aspect to keep in mind is that while a lot of food and nutraceutical products resonate easily with the Patanjali brand, instant noodles seem completely counter-intuitive under this brand\u2019s umbrella. How much consumers will support this new launch remains to be seen.<\/p>\n<p style=\"text-align: justify;\">This 2-4 minute noodles story is still cooking. Keep watching the pot!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,265,215,60,62,37,43,46,47,1],"tags":[288,99,100,52,250,214,291,216,293,59,191,69,196,300,294,65],"class_list":["post-1646","post","type-post","status-publish","format-standard","hentry","category-branding","category-consumer","category-entrepreneurship","category-food-grocery","category-india","category-market-research","category-marketing","category-retail","category-strategy","category-supply-chain","category-uncategorized","tag-make-in-india","tag-brand","tag-brand-building","tag-branding","tag-fmcg","tag-food","tag-food-beverage","tag-food-grocery","tag-food-processing","tag-india","tag-indian-market","tag-indian-retail-sector","tag-on-shelf-availability","tag-perishables","tag-processed-food","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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