{"id":1664,"date":"2016-04-24T00:40:08","date_gmt":"2016-04-23T19:10:08","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=1664"},"modified":"2022-11-08T11:50:06","modified_gmt":"2022-11-08T11:50:06","slug":"cafe-coffee-day-steaming-or-sputtering","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/","title":{"rendered":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering?"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-4\"><img decoding=\"async\" class=\"img-fluid lazyload\" data-src=\"http:\/\/thirdeyesight.in\/images\/ccd.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-8\">\n<p style=\"text-align: justify;\"><em><strong>(Published in the <a href=\"http:\/\/www.financialexpress.com\/article\/industry\/companies\/in-perspective-cafe-coffee-day-steaming-or-sputtering\/251754\/\" target=\"_blank\" rel=\"noopener\">Financial Express, 10 May 2016<\/a>)<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">In about 20 years, Caf\u00e9 Coffee Day (CCD) has grown from one \u2018cyber caf\u00e9\u2019 in Bengaluru to the leading chain of caf\u00e9s in the country by far.<\/p>\n<p style=\"text-align: justify;\">In its early years, it was a conservative, almost sleepy, business. The launch of Barista in the late 1990s and its rapid growth was the wake-up call for CCD \u2014 and wake up it did!<\/p>\n<p style=\"text-align: justify;\">CCD then expanded aggressively. It focussed on the young and more affluent customers. Affordability was a keystone in its strategy and it largely remains the most competitively priced among the national chains.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">Its outlets ranged widely in size \u2014 and while this caused inconsistency in the brand\u2019s image \u2014 it left competitors far behind in terms of market coverage. However, the market hasn\u2019t stayed the same over the years and CCD now has tough competition.<\/p>\n<p style=\"text-align: justify;\">CCD competes today with not only domestic caf\u00e9s such as Barista or imports such as Costa and Starbucks, but also quick-service restaurants (QSRs) such as McDonald\u2019s and Dunkin\u2019 Donuts. In the last couple of years, in large cities, even the positioning of being a \u2018hang-out place\u2019 is threatened by a competitor as unlikely as the alcoholic beverage-focussed chain Beer Caf\u00e9.<\/p>\n<p style=\"text-align: justify;\">CCD is certainly way ahead of other caf\u00e9s in outlet numbers and visibility in over 200 cities. It has an advantage over QSRs with the focus on beverage and meetings, rather than meals. Food in CCD is mostly pre-prepared rather than in-store (unlike McD\u2019s and Dunkin\u2019) resulting in lower capex and training costs, as well as greater control since it\u2019s not depending on store staff to prepare everything. However, rapid expansion stretches product and service delivery and high attrition of front-end staff is a major operational stress point. Upmarket initiatives Lounge and Square, which could improve its average billing, are still a small part of its business.<\/p>\n<p style=\"text-align: justify;\">Delivery (begun in December 2015) and app-orders seem logical to capture busy consumers, and to sweat the assets invested in outlets. However, for now, I\u2019m questioning the incremental value both for the consumer and the company\u2019s ROI once all costs (including management time and effort) are accounted for. The delivery partner is another variable (and risk) in the customer\u2019s experience of the brand. Increasing the density through kiosks and improving the quality of beverage dispensed could possibly do more for the brand across the board.<\/p>\n<p style=\"text-align: justify;\">The biggest advantage for CCD is that India is a nascent market for caf\u00e9s. The caf\u00e9 culture has not even scratched the surface in the smaller markets and in travel-related locations. The challenge for CCD is to act as an aggressive leader in newer locations, while becoming more sophisticated in its positioning in large cities. It certainly needs to allocate capex on both fronts but larger cities need more frequent refreshment of the menu and retraining of staff.<\/p>\n<p style=\"text-align: justify;\">An anonymous Turkish poet wrote: \u201cNot the coffee, nor the coffeehouse is the longing of the soul. A friend is what the soul longs for, coffee is just the excuse.\u201d There are still many millions of friends in India for whom the coffee-house remains unexplored territory, whom CCD could bring together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In about 20 years, Caf\u00e9 Coffee Day (CCD) has grown from one \u2018cyber caf\u00e9\u2019 in Bengaluru to the leading chain of caf\u00e9s in India by far. What next?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,286,265,215,60,62,37,131,43,46,47,1],"tags":[99,100,283,295,211,381,382,226,146,214,291,216,293,217,276,113,59,191,69,147,244,118,120,218,230],"class_list":["post-1664","post","type-post","status-publish","format-standard","hentry","category-branding","category-consumer","category-customer-relationship","category-entrepreneurship","category-food-grocery","category-india","category-market-research","category-marketing","category-product-development-and-design","category-retail","category-strategy","category-supply-chain","category-uncategorized","tag-brand","tag-brand-building","tag-brand-identity","tag-brand-portfolio","tag-cafe","tag-coffee","tag-coffee-bars","tag-fast-food","tag-fdi","tag-food","tag-food-beverage","tag-food-grocery","tag-food-processing","tag-food-service","tag-foreign-investment","tag-growing-brands","tag-india","tag-indian-market","tag-indian-retail-sector","tag-international-brands","tag-market","tag-market-potential","tag-marketing","tag-qsr","tag-quick-service-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"In about 20 years, Caf\u00e9 Coffee Day (CCD) has grown from one \u2018cyber caf\u00e9\u2019 in Bengaluru to the leading chain of caf\u00e9s in India by far. What next?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-23T19:10:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T11:50:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thirdeyesight.in\/images\/ccd.jpg\" \/>\n<meta name=\"author\" content=\"Devangshu Dutta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/\"},\"author\":{\"name\":\"Devangshu Dutta\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/3387e3e154639976110997bbfd794504\"},\"headline\":\"Caf\u00e9 Coffee Day \u2013 steaming or sputtering?\",\"datePublished\":\"2016-04-23T19:10:08+00:00\",\"dateModified\":\"2022-11-08T11:50:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/thirdeyesight.in\\\/images\\\/ccd.jpg\",\"keywords\":[\"brand\",\"brand building\",\"brand identity\",\"brand portfolio\",\"cafe\",\"Coffee\",\"coffee bars\",\"fast food\",\"FDI\",\"food\",\"Food &amp; Beverage\",\"Food &amp; Grocery\",\"food processing\",\"food service\",\"foreign investment\",\"growing brands\",\"India\",\"Indian market\",\"Indian retail sector\",\"international brands\",\"Market\",\"Market potential\",\"Marketing\",\"QSR\",\"Quick Service Restaurants\"],\"articleSection\":[\"Branding\",\"Consumer\",\"Customer Relationship\",\"Entrepreneurship\",\"Food &amp; Grocery\",\"India\",\"Market Research\",\"Marketing\",\"Product Development and Design\",\"Retail\",\"Strategy\",\"Supply Chain\",\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/\",\"name\":\"Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/thirdeyesight.in\\\/images\\\/ccd.jpg\",\"datePublished\":\"2016-04-23T19:10:08+00:00\",\"dateModified\":\"2022-11-08T11:50:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#primaryimage\",\"url\":\"http:\\\/\\\/thirdeyesight.in\\\/images\\\/ccd.jpg\",\"contentUrl\":\"http:\\\/\\\/thirdeyesight.in\\\/images\\\/ccd.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/cafe-coffee-day-steaming-or-sputtering\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caf\u00e9 Coffee Day \u2013 steaming or sputtering?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/3387e3e154639976110997bbfd794504\",\"name\":\"Devangshu Dutta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g\",\"caption\":\"Devangshu Dutta\"},\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/devangshu-dutta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/","og_locale":"en_GB","og_type":"article","og_title":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight","og_description":"In about 20 years, Caf\u00e9 Coffee Day (CCD) has grown from one \u2018cyber caf\u00e9\u2019 in Bengaluru to the leading chain of caf\u00e9s in India by far. What next?","og_url":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2016-04-23T19:10:08+00:00","article_modified_time":"2022-11-08T11:50:06+00:00","og_image":[{"url":"http:\/\/thirdeyesight.in\/images\/ccd.jpg","type":"","width":"","height":""}],"author":"Devangshu Dutta","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/"},"author":{"name":"Devangshu Dutta","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/3387e3e154639976110997bbfd794504"},"headline":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering?","datePublished":"2016-04-23T19:10:08+00:00","dateModified":"2022-11-08T11:50:06+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/"},"wordCount":536,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#primaryimage"},"thumbnailUrl":"http:\/\/thirdeyesight.in\/images\/ccd.jpg","keywords":["brand","brand building","brand identity","brand portfolio","cafe","Coffee","coffee bars","fast food","FDI","food","Food &amp; Beverage","Food &amp; Grocery","food processing","food service","foreign investment","growing brands","India","Indian market","Indian retail sector","international brands","Market","Market potential","Marketing","QSR","Quick Service Restaurants"],"articleSection":["Branding","Consumer","Customer Relationship","Entrepreneurship","Food &amp; Grocery","India","Market Research","Marketing","Product Development and Design","Retail","Strategy","Supply Chain","Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/","url":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/","name":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering? - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#primaryimage"},"thumbnailUrl":"http:\/\/thirdeyesight.in\/images\/ccd.jpg","datePublished":"2016-04-23T19:10:08+00:00","dateModified":"2022-11-08T11:50:06+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#primaryimage","url":"http:\/\/thirdeyesight.in\/images\/ccd.jpg","contentUrl":"http:\/\/thirdeyesight.in\/images\/ccd.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/cafe-coffee-day-steaming-or-sputtering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Caf\u00e9 Coffee Day \u2013 steaming or sputtering?"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/3387e3e154639976110997bbfd794504","name":"Devangshu Dutta","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/012a87c79e0d264831754a4697b08591c94bae8759680eb7df12848f2f042243?s=96&d=mm&r=g","caption":"Devangshu Dutta"},"url":"https:\/\/myechoproject.com\/TES\/author\/devangshu-dutta\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":2,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":5212,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1664\/revisions\/5212"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}