{"id":1697,"date":"2016-12-27T20:25:54","date_gmt":"2016-12-27T14:55:54","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=1697"},"modified":"2022-11-08T11:47:22","modified_gmt":"2022-11-08T11:47:22","slug":"for-qsrs-india-isnt-a-quick-fix-but-a-long-game","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/for-qsrs-india-isnt-a-quick-fix-but-a-long-game\/","title":{"rendered":"For QSRs, India isn\u2019t a quick-fix but a long game"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-4\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/dominos-india.jpg\" alt=\"Dominos India\" width=\"323\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-8\">\n<p style=\"text-align: justify;\">When American fast food standard bearers McDonald\u2019s and Domino\u2019s Pizza stepped into India in the mid-1990s, the market was just ripe enough for take-off.<\/p>\n<p style=\"text-align: justify;\">McDonald\u2019s and later Domino\u2019s Pizza can be credited with not just growing the consumer appetite for fast food but also for fostering an entire food service ecosystem, including fresh produce, baked goods, sauces and condiments, and cold chain technology.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">India has been typically difficult for business models driven by scale, replicability and predictability. The customer is price sensitive, operating costs are high and non-compliance of business standards is a frequent occurrence. In this environment, these brands have reinvented the meaning of meals, snacks and treats.<\/p>\n<p style=\"text-align: justify;\">Their growth has set the stage for other international players and also set business aspirational standards for Indian food entrepreneurs and conglomerates alike.<\/p>\n<p style=\"text-align: justify;\">Product experimentation has also been an important part of their success; it keeps excitement in the brand alive and help improve footfall. However, how far a product sustains and whether it becomes a menu staple can\u2019t be predicted accurately. New products also need significant investment in both supply chain and front-of-house changes in standardisation-oriented QSRs, so the new product launch cannot be undertaken lightly. This is one reason these successful QSR formats don\u2019t overhaul their menus drastically but make changes incrementally.<\/p>\n<p style=\"text-align: justify;\">For these market leaders, future scale and deeper penetration is only feasible with higher visit frequency. For growth in middle-income India, they need to become a significantly cost-competitive option to be seen as more than a \u2018treat\u2019 or celebration destination.<\/p>\n<p style=\"text-align: justify;\">So, while both McDonald\u2019s and Domino\u2019s Pizza have invested significantly in Indian flavours and menu offerings, perhaps it\u2019s also best for them to reconcile with the fact that there will be a significant part of the consumer\u2019s heart, stomach and wallet that will remain dedicated to indigenous offerings.<\/p>\n<p style=\"text-align: justify;\">In a global environment that\u2019s turning hostile to fast food, India isn\u2019t a quick-fix growth market, but it\u2019s certainly one to stay invested in, for the longer term.<\/p>\n<p style=\"text-align: justify;\">And I have no doubt that as much as these companies aim to change India, over time India will also change them.<\/p>\n<p style=\"text-align: justify;\"><em>(Also published in Brand Wagon, The Financial Express)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonalds and Dominos have reinvented the meaning of meals, snacks and treats in India over two decades. But challenges do exist.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27,212,215,60,37,131,43,46,47,1],"tags":[100,258,616,174,225,264,226,214,291,216,292,293,217,59,190,191,69,164,147,228,166,195,229,294,218,230,65,66,233],"class_list":["post-1697","post","type-post","status-publish","format-standard","hentry","category-branding","category-consumer","category-food-grocery","category-india","category-marketing","category-product-development-and-design","category-retail","category-strategy","category-supply-chain","category-uncategorized","tag-brand-building","tag-bric","tag-burger-king","tag-consumer","tag-dominos","tag-emerging-markets","tag-fast-food","tag-food","tag-food-beverage","tag-food-grocery","tag-food-and-grocery","tag-food-processing","tag-food-service","tag-india","tag-india-entry-strategy","tag-indian-market","tag-indian-retail-sector","tag-international-brand","tag-international-brands","tag-mcdonalds","tag-modern-retail","tag-modern-retailing","tag-pizza-hut","tag-processed-food","tag-qsr","tag-quick-service-restaurants","tag-retail","tag-supply-chain","tag-yum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For QSRs, India isn\u2019t a quick-fix but a long game - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/for-qsrs-india-isnt-a-quick-fix-but-a-long-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For QSRs, India isn\u2019t a quick-fix but a long game - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"McDonalds and Dominos have reinvented the meaning of meals, snacks and treats in India over two decades. 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