{"id":1830,"date":"2008-10-10T15:55:25","date_gmt":"2008-10-10T10:25:25","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=106"},"modified":"2008-10-10T15:55:25","modified_gmt":"2008-10-10T10:25:25","slug":"price-parity-or-disparity-for-an-international-brand","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/price-parity-or-disparity-for-an-international-brand\/","title":{"rendered":"Price Parity or Disparity for an International Brand"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">I recently had the opportunity of window shopping with some friends visiting India and it was interesting to note how visitors to India from different continents react to the retail prices of the products of the international brands available in the Indian market.<span style=\"yes;\">\u00a0 <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">Friends from Europe (specifically from the UK, which is a relatively expensive country to live in) were pleasantly surprised to find the prices of some of the products of international brands such as L\u2019Oreal, Tommy Hilfiger, Marks &amp; Spencer and Levi Strauss cheaper and they extended their list of things to buy from India at the cost of paying for the extra baggage on their way home. (Well, it also happened to be the discount season during their visit.)<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">On the other hand, friends from Canada who had arrived a few weeks earlier (before the discount sales started) <span style=\"yes;\">\u00a0<\/span>found the products of international brands too expensive by \u201cIndian standards\u201d and decided that they should do their shopping back in their home country during the markdown sales for Halloween or Christmas!! After all, shouldn\u2019t India be cheaper?!<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">Yet again, a case in point, when I visited a \u201cjust opened\u201d retail outlet of an international brand at a well known mall in the NCR region, I noticed the Rupee price mentioned on the tag was higher than the converted value of the unit price printed in Euros on the same tag. As a consumer I rationalized that probably the brand was launched in a hurry and one forgot to remove the Euro price stickers, though it may also have been a possibility that since the products were imported, the high import duty structure may have resulted in a higher Indian price!<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">Is it possible for the international brands to follow a common pricing globally? <span style=\"yes;\">\u00a0<\/span>Could the international brands integrate the global tariff barriers\/ duties, and currency conversions\u00a0in their cost structure and have their products priced the same across all international borders? <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"Arial;\">Well, maybe not just yet\u2026although some brands have tried. For now, consumers can only hope for more parity.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"AR-SA;\">Come to think of it\u2026..if you went shopping in the UK after the US you may just find that for some products the prices (read digits) appear to be the same \u2026\u2026only the <strong>\u201c$\u201d <\/strong>would have been replaced by<strong> \u201c<\/strong><\/span><strong><span style=\"AR-SA;\">\u00a3\u201d.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it possible for the international brands to follow a common pricing globally?<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212,286,60,36,37,43,44,46,1],"tags":[59,164,422,344,65,370],"class_list":["post-1830","post","type-post","status-publish","format-standard","hentry","category-consumer","category-customer-relationship","category-india","category-lifestyle-fashion","category-marketing","category-retail","category-soft-goods","category-strategy","category-uncategorized","tag-india","tag-international-brand","tag-price","tag-price-comparison","tag-retail","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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