{"id":1896,"date":"2009-10-08T10:23:22","date_gmt":"2009-10-08T04:53:22","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=394"},"modified":"2024-07-19T15:33:44","modified_gmt":"2024-07-19T10:03:44","slug":"who-wants-sustainable-fashion","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/who-wants-sustainable-fashion\/","title":{"rendered":"Who Wants Sustainable Fashion?"},"content":{"rendered":"<div style=\"text-align: justify;\">A few thoughts that I shared at the Sustainable Fashion Forum (Hong Kong, October 7, 2009):<\/div>\n<ul style=\"text-align: justify;\">\n<li>Most people want to fit in rather than stand apart from their peers, so pushing sustainable or responsible fashion will need time \u2013 just like the typical fashion cycle, the first thrust needs to be on the innovators and early adopters (both consumers and companies), before the majority of the market picks up the trend.<\/li>\n<li>We typically talk about the \u201ctriple-bottom line\u201d \u2013 referring to the benefit to the business (profit), benefit to the environment and benefit to the community. However, I think most sustainability initiatives don\u2019t gain enough traction because there is no bottom-line defined for the \u201cindividual\u201d. The questions \u201chow am I impacted?\u201d and \u201cwhat is in it for me?\u201d need to be answered to really push fashion in the direction of sustainability.<\/li>\n<li>\u201cThere is enough on this Earth for everyone\u2019s need, but not for everyone\u2019s greed\u201d. Fashion, by its very nature, lives on obsolescence, so it is pertinent to ask whether \u201csustainable fashion\u201d is an oxymoron. However, there is some merit in questioning how extreme this sense of forcing obsolescence has become in the industry over the last few decades as companies have sought ever-growing top-lines. The entire industry ecosystem will need to be overhauled for it to become \u201csustainable\u201d.<\/li>\n<li>The cause of sustainability may be helped actually by the fragmentation of demand that is going on around the world. This fragmentation may be our inadvertent saviour. Since fashion is about the peaking and the decline of specific trends, with fragmentation there are lower peaks, less forced trending, less forced obsolescence and potentially less waste.<\/li>\n<li style=\"text-align: justify;\">There was a mention of the concept of \u201cfast fashion\u201d. There are two aspects to it: one is the more visible rapid-change, low-price retail concept and that would certainly seem to be the antithesis of sustainability. However, there is another side to the fast fashion business model: lean management, efficient product development and reduced waste. The traditional fashion business model and supply chain can\u2019t cope effectively with the fragmented demand and short selling-windows. In the fast fashion supply chain model, with shorter lead times, more time is spent on productive activities and successful products, rather than wasting resources and money in developing designs and flying samples back and forth for products that will get sold at a discount. Such waste would be fatal in the aerospace, automotive and high-tech industries \u2013 those industries use tools and processes that have also been available to the fashion industry for the last 4 decades. If fashion companies honestly examine how expensive that waste is, we might start moving towards more sustainable fashion.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/Devangshu_Dutta_Sustainability_Forum.jpg\" alt=\"Sustainable Fashion Forum (Oct 6, 09) (Hong Kong) - Devangshu Dutta, moderating a panel\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/p>\n<p style=\"text-align: justify;\">Here is <a title=\"Sustainable Fashion Forum, 7 October 2009, Hong Kong\" href=\"http:\/\/www.fashionaccess.aplf.com\/login\/TheFair\/OnsiteEvents\/SustainableFashionForum\/tabid\/1106\/language\/en-US\/Default.aspx\" target=\"_blank\" rel=\"noopener\">a summary of the Sustainable Fashion Forum, and some more pictures<\/a> from the afternoon.<\/p>\n<p style=\"text-align: justify;\">And here is a <a title=\"Corporate Responsibility - Beyond Babel\" href=\"http:\/\/thirdeyesight.in\/corporate-responsibility-beyond-babel\/\" target=\"_blank\" rel=\"noopener\">previous article on sustainability and corporate responsibility<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion, by its very nature, lives on obsolescence, so it is pertinent to ask whether \u201csustainable fashion\u201d is an oxymoron.<br \/>\nThe cause of sustainability may be helped actually by the fragmentation of demand that is going on around the world. The traditional fashion business model and supply chain can\u2019t cope effectively with the fragmented demand and short selling-windows. In the fast fashion supply chain model, with shorter lead times, more time is spent on productive activities and successful products, rather than wasting resources and money in developing designs and flying samples back and forth for products that will get sold at a discount.<br \/>\nThe aerospace, automotive and high-tech industries use tools and processes that have also been available to the fashion industry for the last 4 decades. If fashion companies honestly examine how expensive its waste is, we might start moving towards more sustainable fashion. (More&#8230;)<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,212,274,33,222,36,62,37,43,44,46,47,48,1],"tags":[272,179,181,804,32,145,111,77,78,55,82,66,208],"class_list":["post-1896","post","type-post","status-publish","format-standard","hentry","category-apparel","category-consumer","category-csr","category-footwear","category-leadership","category-lifestyle-fashion","category-market-research","category-marketing","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-textiles","category-uncategorized","tag-corporate-responsibility","tag-corporate-social-responsibility","tag-demand-fragmentation","tag-environmental-social-and-governance-esg","tag-fashion","tag-fashion-brands","tag-fashion-cycle","tag-fashion-design","tag-fashion-lifecycle","tag-fast-fashion","tag-lifestyle-fashion","tag-supply-chain","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Wants Sustainable Fashion? - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/who-wants-sustainable-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Wants Sustainable Fashion? - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Fashion, by its very nature, lives on obsolescence, so it is pertinent to ask whether \u201csustainable fashion\u201d is an oxymoron. The cause of sustainability may be helped actually by the fragmentation of demand that is going on around the world. The traditional fashion business model and supply chain can\u2019t cope effectively with the fragmented demand and short selling-windows. In the fast fashion supply chain model, with shorter lead times, more time is spent on productive activities and successful products, rather than wasting resources and money in developing designs and flying samples back and forth for products that will get sold at a discount. The aerospace, automotive and high-tech industries use tools and processes that have also been available to the fashion industry for the last 4 decades. If fashion companies honestly examine how expensive its waste is, we might start moving towards more sustainable fashion. 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