{"id":1910,"date":"2010-02-16T22:11:12","date_gmt":"2010-02-16T16:41:12","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=515"},"modified":"2010-02-16T22:11:12","modified_gmt":"2010-02-16T16:41:12","slug":"pack-it-yourself-refill-when-you-buy","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/pack-it-yourself-refill-when-you-buy\/","title":{"rendered":"Pack it yourself – refill when you buy"},"content":{"rendered":"

According to The Daily Telegraph<\/em>, Asda has devised a system for customers to “buy fabric conditioner from a vending machine which pumps the liquid from a large vat in the stockroom directly into a pouch”. The project aims to cut packaging costs and help reduce prices for consumers. The scheme is partially funded by the UK government’s anti-landfill agency Wrap.<\/p>\n

A lot of debate was generated on retailwire.com\u00a0(“Do it yourself all over again”<\/a>).\u00a0A number of people who were underwhelmed by the whole concept and questioned the value, including\u00a0labelling the initiative “anecdotal” and “one-off” with “limited appeal”.<\/p>\n

I feel somewhat differently. A journey of a thousand miles begins with a step. A plastic-free landscape begins with a refill. I understand the cynicism expressed, but don’t want to give in to it.<\/p>\n

Yes, changing habits is difficult. But, hard as it is to believe, there was a time when families didn’t have kilos of daily garbage. Consumer goods companies, retailers, marketers changed that. And they achieved the change through sustained and dedicated effort over a several decades, until waste became the “cheapest” and easiest choice.<\/p>\n

I think it’s time to reverse the thrust on that flywheel.<\/p>\n

(Click here to read the Telegraph article.<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Asda has devised a system for customers to buy fabric conditioner from a vending machine pumping liquid from the stockroom directly into a pouch. The project aims to cut costs and prices. A number of people were underwhelmed by the whole concept. I feel somewhat differently. 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