{"id":1920,"date":"2010-08-11T20:00:33","date_gmt":"2010-08-11T14:30:33","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=771"},"modified":"2010-08-11T20:00:33","modified_gmt":"2010-08-11T14:30:33","slug":"celebrities-as-mindful-consumers","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/celebrities-as-mindful-consumers\/","title":{"rendered":"Celebrities as Mindful Consumers"},"content":{"rendered":"<p style=\"text-align: justify;\">Retailwire hosted an interesting discussion on ethical consumerism, based on Andrew Benett&#8217;s description of\u00a0the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer in his new book, &#8220;Consumed: Rethinking Business in an Era of Mindful Spending&#8221;.<\/p>\n<p style=\"text-align: justify;\">In a recent article Benett identified 10 public figures who also act as beacons for mindful consumption. The list includes people as diverse as US first lady Michelle Obama, talk show host &amp; actress Ellen Degeneres, investor Warren Buffet, PepsiCo CEO Indra Nooyi\u00a0\u00a0and rapper Ludacris.<\/p>\n<p style=\"text-align: justify;\">Of course, Ellen, Ludacris or Oprah have a communication reach that most marketers would kill for. Walmart pushing sustainable technologies in its supply chain could possibly achieve more than many governments around the world would hope to, because its powerful carrot of buying budgets is far stronger for many vendors in Asia, than the sticks of legislation. Many of these are genuine, praiseworthy attempts.<\/p>\n<p style=\"text-align: justify;\">However, much as I would like to believe that all celebrities and high profile businesses are evolving into mindful, careful consumers, that would be a gullible step too far. In the current economic climate, consuming too conspicuously is just &#8220;not done.&#8221; But that may change as markets improve, jobs expand and incomes rise again.<\/p>\n<p style=\"text-align: justify;\">Having said that, if the current fashionable rash of mindfulness raises the profile of concerns around over-consumption and waste, if it actually drives us towards more sustainable behavior and be more gentle to the planet and our future generations then, well, the end justifies the means.<\/p>\n<p style=\"text-align: justify;\">Andrew Benett&#8217;s list\u00a0is here: <a href=\"http:\/\/www.mpdailyfix.com\/top-10-public-figures-who-are-also-mindful-consumers\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+MarketingProfsDailyFix+%28Marketing+Profs+Daily+Fix%29\" target=\"_blank\" rel=\"noopener\">Top 10 Public Figures Who Are Also Mindful Consumers<\/a>.<\/p>\n<p style=\"text-align: justify;\">And this is the <a title=\"America's 'Mindful' Consuming Celebrities\" href=\"http:\/\/www.retailwire.com\/discussions\/sngl_discussion.cfm\/14679\" target=\"_blank\" rel=\"noopener\">discussion on Retailwire<\/a> on this subject.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are we really seeing the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer? Or is just a passing fad? [More&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,27,274,215,33,222,36,37,43,44,46,47,48,1],"tags":[561,176,177,101,103,107,179,262,183,32,214,82,194,439],"class_list":["post-1920","post","type-post","status-publish","format-standard","hentry","category-apparel","category-branding","category-csr","category-food-grocery","category-footwear","category-leadership","category-lifestyle-fashion","category-marketing","category-retail","category-soft-goods","category-strategy","category-supply-chain","category-textiles","category-uncategorized","tag-celebrities","tag-consumer-behavior","tag-consumer-behaviour","tag-consumer-goods","tag-consumer-products","tag-consumerism","tag-corporate-social-responsibility","tag-economics","tag-ethical-consumer","tag-fashion","tag-food","tag-lifestyle-fashion","tag-mindful-consumer","tag-opinion-leader"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrities as Mindful Consumers - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/celebrities-as-mindful-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrities as Mindful Consumers - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Are we really seeing the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer? 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