{"id":1921,"date":"2010-08-17T17:01:50","date_gmt":"2010-08-17T11:31:50","guid":{"rendered":"http:\/\/thirdeyesight.in\/blog\/?p=775"},"modified":"2022-11-08T12:36:24","modified_gmt":"2022-11-08T12:36:24","slug":"the-slow-side-of-fast-food","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/the-slow-side-of-fast-food\/","title":{"rendered":"The Slow Side of Fast Food"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-6\">\n<p style=\"text-align: justify;\">Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, &#8220;throw-away&#8221; excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous.<\/p>\n<p style=\"text-align: justify;\">Here&#8217;s a picture that tells the other story.<\/p>\n<p style=\"text-align: justify;\">For these kids, who are clearly not able to afford the products, the fries, burgers etc. are aspirational and exciting. For them, McDonald&#8217;s is clearly not open early enough (in their lives).<\/p>\n<p style=\"text-align: justify;\">It&#8217;s a different perspective when you look through the other side of the glass, I guess.<\/p>\n<\/div>\n<div class=\"col-sm-6\"><img decoding=\"async\" class=\"img-fluid lazyload\" title=\"McD-noida\" data-src=\"http:\/\/thirdeyesight.in\/blog\/wp-content\/uploads\/2010\/08\/McD-noida_urchins-300x225.jpg\" alt=\"McDonald's India aspirational and exciting?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, &#8220;throw-away&#8221; excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous. Here&#8217;s a picture that tells the other story. For these kids, who are clearly not able [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212,215,60,62,37,43,1],"tags":[562,563,178,226,214,217,59,228],"class_list":["post-1921","post","type-post","status-publish","format-standard","hentry","category-consumer","category-food-grocery","category-india","category-market-research","category-marketing","category-retail","category-uncategorized","tag-bop","tag-bottom-of-the-pyramid","tag-consumers","tag-fast-food","tag-food","tag-food-service","tag-india","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Slow Side of Fast Food - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/the-slow-side-of-fast-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Slow Side of Fast Food - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, &#8220;throw-away&#8221; excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous. Here&#8217;s a picture that tells the other story. For these kids, who are clearly not able [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/the-slow-side-of-fast-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-17T11:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T12:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thirdeyesight.in\/blog\/wp-content\/uploads\/2010\/08\/McD-noida_urchins-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Devangshu Dutta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/the-slow-side-of-fast-food\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/the-slow-side-of-fast-food\\\/\"},\"author\":{\"name\":\"Devangshu Dutta\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/3387e3e154639976110997bbfd794504\"},\"headline\":\"The Slow Side of Fast Food\",\"datePublished\":\"2010-08-17T11:31:50+00:00\",\"dateModified\":\"2022-11-08T12:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/the-slow-side-of-fast-food\\\/\"},\"wordCount\":104,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/the-slow-side-of-fast-food\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/thirdeyesight.in\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/McD-noida_urchins-300x225.jpg\",\"keywords\":[\"BOP\",\"bottom of the pyramid\",\"consumers\",\"fast food\",\"food\",\"food service\",\"India\",\"McDonalds\"],\"articleSection\":[\"Consumer\",\"Food &amp; 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