{"id":1953,"date":"2016-07-11T09:43:00","date_gmt":"2016-07-11T09:43:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=1953"},"modified":"2022-11-07T05:22:40","modified_gmt":"2022-11-07T05:22:40","slug":"big-bazaar-completes-integration-of-easyday-stores","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/big-bazaar-completes-integration-of-easyday-stores\/","title":{"rendered":"Big Bazaar completes integration of Easyday stores\u00a0"},"content":{"rendered":"\n<p> <i>Rashmi Pratap, The Hindu Businessline<br>\nMumbai, 11 July 2016<\/i><\/p>\n\n<div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" class=\"img-fluid d-block lazyload\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/big-bazaar.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-6\"><p>Bharti\nRetail\u2019s hypermarket stores Easyday have now become Big Bazaar outlets\nas the Future Group has completed their integration following the\nmerger agreement in May last year.<br><br>Future Group\u2019s convenience\nstores \u2014 KB\u2019s Fair Price and KB\u2019s Conveniently Yours \u2014 are being turned\ninto Easyday supermarket or neighbourhood stores in an attempt to\nstreamline formats and improve customer connect.<br><br>\u201cWe have done\nthis over the course of the last one year. We have an iconic brand that\ncustomers are familiar with and the integration has added strength to\nit,\u201d Big Bazaar CEO Sadashiv Nayak told BusinessLine.<\/p><\/div><\/div><p>The retail\ngiant will also not open any new convenience stores under the KB\u2019s Fair\nPrice and KB\u2019s Conveniently Yours brands; future expansion of the\nneighbourhood supermarket format will be done only as Easyday.<br><br><span style=\"font-weight: bold;\">Rising numbers<\/span><br><br>Already,\nthe group has taken the Easyday supermarket store count from 188 at the\ntime of merger to around 300 now. The new stores have been added mostly\nin Delhi-NCR, Haryana and Punjab.<br><br>\u201cIn cities where both brands\nexist currently, KB\u2019s will be converted to Easyday. However, wherever\nEasyday does not exist, existing KB\u2019s will continue,\u201d a company\nofficial said.<\/p>\n<p>The merger of Bharti Retail and Future Retail\nresulted in a \u20b915,000-crore company, which has now been de-merged into\ntwo companies.<br><br>The front-end company remains Future Retail while\nthe back-end infrastructure company is expected to be listed next\nmonth. Big Bazaar, India\u2019s largest hypermarket chain, is also becoming\nsuccessful in its attempt to cater to a wider customer segment, which\nbegan last year with its Gen Nxt stores.<br><br>In the eight months\nsince launch, Gen Nxt stores are attracting youngsters, foreign\nnationals as well as time-starved working professionals besides the\nchain\u2019s core shopper group, pointed out Nayak. \u201cIt is definitely\ntrending 15 to 20 per cent more than what a new store would do for us,\u201d\nhe said, adding that the group is not looking at these stores from only\na numerical perspective.<br><br>Four more Gen Nxt stores are in the pipeline. Some are existing stores that will be modelled around Gen Nxt.<br><br>Nayak further said the group had accumulated a lot of learning from its retail formats.<br><br>\u201cWe\nhad gathered insights about retail in food from Foodhall, about\nelectronics from eZone and fashion and lifestyle from HomeTown.<br><br>\u201cWe have packed the learnings into one and added a layer of engagement for the shoppers in our Gen Nxt outlets,\u201d he said.<br><br><span style=\"font-weight: bold;\">In tune with times<\/span><br><br><span style=\"font-weight: bold;\">Devangshu\nDutta, Chief Executive of retail consultancy Third Eyesight, observed\nthat the Future Group has accelerated the change in its retail formats\nin tune with changing market dynamics.<\/span><br style=\"font-weight: bold;\"><br style=\"font-weight: bold;\"><span style=\"font-weight: bold;\">\u201cIn\nthe last 10 years, the Indian market itself has undergone a change,\nwith customers wanting better experience and products. They (Future\ngroup) have also learnt from their retail ventures and are accordingly\nmoving up to cater to the changing customer mix,\u201d he sadi.<\/span><br style=\"font-weight: bold;\"><br>And\nin this, Bharti Retail\u2019s international practices \u2014 acquired from its\nerstwhile partner Walmart \u2014 will come in handy for Big Bazaar.<\/p>\n<p><span style=\"font-style: italic;\"><\/span><i>(Published\nin <a href=\"http:\/\/www.thehindubusinessline.com\/companies\/big-bazaar-completes-integration-of-easyday-stores\/article8835836.ece\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: bold;\">The Hindu Businessline<\/span><\/a><a href=\"http:\/\/www.financialexpress.com\/article\/industry\/companies\/putting-mobile-wallets-through-convenience-test-heres-how\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: bold;\"><\/span><\/a>)<\/i>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rashmi Pratap, The Hindu Businessline Mumbai, 11 July 2016 Bharti Retail\u2019s hypermarket stores Easyday have now become Big Bazaar outlets as the Future Group has completed their integration following the merger agreement in May last year. Future Group\u2019s convenience stores \u2014 KB\u2019s Fair Price and KB\u2019s Conveniently Yours \u2014 are being turned into Easyday supermarket [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Bazaar completes integration of Easyday stores\u00a0 - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/big-bazaar-completes-integration-of-easyday-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Bazaar completes integration of Easyday stores\u00a0 - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Rashmi Pratap, The Hindu Businessline Mumbai, 11 July 2016 Bharti Retail\u2019s hypermarket stores Easyday have now become Big Bazaar outlets as the Future Group has completed their integration following the merger agreement in May last year. 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