{"id":1963,"date":"2014-11-23T12:04:00","date_gmt":"2014-11-23T12:04:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=1963"},"modified":"2022-11-07T05:32:59","modified_gmt":"2022-11-07T05:32:59","slug":"big-is-beautiful","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/","title":{"rendered":"Big is Beautiful"},"content":{"rendered":"\n

Manu Kaushik and Arpita Mukherjee, Business Today
\n New Delhi, 23 November 2014<\/i><\/p>\n

\n

<\/p><\/div>\n

Ahmedabad-based Anish Nagpal has been selling products online \n since December 2011. He sells clothing, footwear and home decor \n under his own brands, Cenizas and Macoro.
\n <\/p>\n

In October, as festival buying peaked, Nagpal’s company cashed \n in by selling over 80,000 items, much higher than the average \n of some 50,000 in other months. However, around 90 per cent of \n his sales, in terms of the number of items, were on Flipkart and \n Snapdeal, the two big e-commerce rivals which, fattened with funding, \n have unleashed high-decibel advertising campaigns.
\n <\/p>\n

The others – Naaptol, ShopClues, HomeShop18, Limeroad and Indiatimes \n – where, too, Nagpal peddles his wares, brought in little more \n than chickenfeed.
\n <\/p><\/div><\/div>\n

“Large e-commerce sites generate more traffic and therefore \n we tend to focus more on them,” says Nagpal. On October 6 \n alone, Flipkart’s Big Billion Day, a discount carnival intended \n as a tribute to the flat number 610 in which Sachin and Binny \n Bansal set up the company in 2007, Nagpal sold 11,000 items on \n the site.
\n <\/p>\n

Nagpal, who has nearly 15,000 product varieties and an online \n stock of 1.5 lakh products, says that even in terms of listings \n and catalogue he is biased towards large players. “At the \n end of the day, I have limited inventory and bandwidth. I will \n put my efforts behind the big names.”
\n <\/p>\n

He is not the only one to think like that. In January this year, \n electrical equipment maker Havells India started selling its 700 \n products online through tie-ups with Amazon, Naaptol, Pepperfry \n and Indiatimes. The company quickly realised that the large ones, \n with their scale, gave more for less. In October, Havells sold \n 3,000 pieces to these websites out of which 2,500 went to Amazon \n India. “We have just started selling online and we are still \n testing this channel. A bigger e-commerce company can help us \n in understanding the market better,” says a Havells spokesperson.
\n <\/p>\n

Likewise, consumers, too, are moving towards the biggies. In \n Pune, 28-year-old Mohua Mandal was shocked out of her wits when \n her father’s customary Diwali gift this year, a saree, was delivered \n to her by Flipkart. Kolkata-based Santosh, Mohua’s father, found \n it the most convenient way. The choice was vast and the discount \n deep. And there would be no need for him to find a courier to \n carry the saree from Kolkata to Pune.
\n <\/p>\n

Santosh, a retired railways professional, is hardly the kind \n that listens to punk rock on headphones and makes online purchases \n in coffee shops. But the sustained advertising blitzkrieg by the \n big e-commerce players first made him curious and then a convert.
\n <\/p>\n

“There was a tangible decline in footfall and transaction \n [in malls and offline stores], which was attributed by retailers \n to the whole e-commerce shebang,” says Devangshu Dutta, CEO \n of consulting firm Third Eyesight.
\n <\/b> <\/p>\n

According to industry body Gartner, the e-commerce market stands \n at $3.5 billion, which is expected to reach $6 billion in 2015, \n a 71 per cent growth.
\n <\/p>\n

Experts attribute the growth this year to the publicity around \n the growing e-commerce market, deep discounts and the ease of \n purchase. This, along with a one-upmanship battle raging between \n the big guys – Flipkart, Snapdeal and Amazon – a lot more willing \n customers are joining the online consumer base.
\n <\/p>\n

However, this growth is hardly even. The likes of Flipkart, Snapdeal, \n Amazon and eBay are taking away the lion’s share of it. Small \n and niche e-commerce firms such as Infibeam, Naaptol, Tradus, \n and a plethora of others, seem to have lost ground due to inadequate \n money power.
\n <\/p>\n

eTailing India estimates suggest that the pie this festive season \n was gobbled up mostly by Flipkart, Amazon, Snapdeal and eBay. \n While there are no official estimates, the Big Four have together \n cornered 70 per cent of the e-tailing market, averaging out the \n sales during the festive and non-festive seasons.
\n <\/p>\n

Starting with the Big Billion Sale on October 6, when it sold \n products worth $100 million in 10 hours and saw a billion hits \n on the website, Flipkart had a dream run in the month. If traffic \n is a good proxy to measure sales, Flipkart was far ahead of the \n others on that day. However, according to Internet agency SimilarWeb, \n there were 16.4 million visits on Flipkart on October 6. For smaller \n ones like Homeshop18 and Lenskart, the numbers were merely 543,056 \n and 120,852.
\n <\/p>\n

<\/div>\n

Throughout October, Flipkart had an average daily traffic of \n 10 million, compared with six million in the month before. Its \n October revenue stood at around $400 million, while Snapdeal clocked \n some $120 million, according to Spire Research and Consulting. \n Smaller players registered far lower revenues.
\n <\/p>\n

Sandeep Sharma, Co-founder and Chief Operating Officer of niche \n e-commerce portal Yepme.com, accepts that the large players are \n hogging the limelight. “I think smaller e-commerce players \n have been overshadowed by the bigger players. Companies such as \n FashionAndYou, Lenskart, Fashionara and ShopClues don’t have the \n kind of money that big e-commerce sites have raised or have committed \n for expansion. Big players have deep pockets which smaller companies \n can’t match.”
\n <\/p>\n

Yepme sells its products on its own website (Yepme.com) as well \n as other large e-commerce portals such as Flipkart-Myntra and \n Snapdeal. The buzz created by large players resulted in Yepme \n clocking higher sales growth on other portals as compared to its \n own website in October. “The sales growth on other websites \n was 100 per cent in October, whereas the growth on our own website \n was just 50 per cent,” says Sharma.
\n <\/p><\/div><\/div>\n

Other small outfits disagree with him. Naaptol, Homeshop18, Mydala \n and Infibeam say they, too, have grown well. Mydala claims its \n sales rose 60 per cent during the festive season. “We are \n not spending anything close to what they are spending,” says \n its Co-founder and Chief Technology Officer, Ashish Bhatnagar. \n “We cannot make that big marketing push. Not just because \n they have deep pockets but also because we do not believe this \n will give us return on investment.”
\n <\/p>\n

Homeshop18 says it wouldn’t be squeezed by the march of the e-commerce \n biggies because most of its revenues come from television. “The \n web audience is evolved and can do its own online research. Television \n audience is different; you need to hold their hand,” says \n Vikrant Khanna, Chief Operating Officer, TV Business, Homeshop18.
\n <\/p>\n

The smaller firms also say that profitability is supreme for \n them. Infibeam Founder and CEO Vishal Mehta says size is important, \n but so is profitability. “Those who have the largest market \n shares will not necessarily be the last men standing.” Infibeam, \n he says, broke even last year and expects profits this year.
\n <\/p>\n

The small outfits say they benefit from the rub-off of the advertising \n campaigns of the big players. “We see huge traffic whenever \n big players advertise,” says Sanjay Sethi, Co-founder and \n CEO, ShopClues.com, an online marketplace.
\n <\/p>\n

Advertising spends by e-commerce players this festive season \n in the week leading up to Diwali were 40 to 60 per cent higher, \n says ad retargeting company Vizury. Take the case of Snapdeal. \n A 10-second spot on Sony’s game show KBC costs around Rs 6 lakh, \n and Snapdeal has gone in for an in-show integration, with a Snapdeal-branded \n question, for which it would be paying a premium of 25 to 30 per \n cent.
\n <\/p>\n

ShopClues, with much less money to play with, decided to stay \n away from the print and TV advertising frenzy. As compared to \n around nine to 12 per cent of the top line for large players, \n ShopClues spent around 6.5 per cent on marketing in the festive \n season. It confined itself to a small awareness campaign.
\n <\/p>\n

Gaurav Gupta, Senior Director, Deloitte India, says the smaller \n players will continue to get squeezed. “It requires a large \n amount of capabilities to become a large player: building brand, \n product catalogue, offering competitive prices, and customer experience. \n In all these areas, large players clearly have an advantage.”
\n <\/p>\n

Experts believe in specific categories such as fashion, those \n other than Jabong and Myntra clearly lost out on the discounts \n battle.
\n <\/p>\n

The small players, many of which thrive in niche segments, will \n face more heat because the big ones have followed them there. \n Flipkart acquired Myntra this year to widen its apparel offerings. \n Snapdeal sells furniture, an area that was so far the domain of \n mainly FabFurnish and Pepperfry.
\n <\/p>\n

However, FabFurnish Co-founder Vikram Chopra is unfazed. “The \n experience that players like us can offer is unmatched. You need \n specialised experience in running a furniture business online. \n Walmart sells furniture in its store, but people still go to Ikea.”
\n <\/p>\n

That they do, but the moneybags have veered largely towards the \n big e-commerce players in India. With the recent round of investment \n of $627 million from Japan-based SoftBank, which it announced \n on October 28, Snapdeal has now raised about $1 billion from investors \n such as Temasek, Myriad, Tybourne, and Blackrock.
\n <\/p>\n

Flipkart has also raised substantial sums from investors such \n as Tiger Global, Accel Partners and Morgan Stanley. Then there \n are the Indian arms of the global biggies Amazon and eBay.
\n <\/p>\n

Experts say that e-commerce in India is in a habit forming stage \n and money will have to flow – in advertising and discounts – to \n lure more consumers, and bring them online more frequently. That \n is why investors do not mind punting on the promising ones like \n Flipkart, which many have taken to calling India’s Amazon, and \n Snapdeal, its close rival.
\n <\/p>\n

The question is, for how long will they continue to pump in money \n without worrying about profits? For the smaller ones, it is the \n opposite: how long will they make do with claims of profitability, \n without worrying about funding?<\/p>\n

Additional reporting by Arunima Mishra and Taslima Khan.<\/i>
\n <\/p>\n

(Published in Business \n Today<\/a>)<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"

Manu Kaushik and Arpita Mukherjee, Business Today New Delhi, 23 November 2014 Ahmedabad-based Anish Nagpal has been selling products online since December 2011. He sells clothing, footwear and home decor under his own brands, Cenizas and Macoro. In October, as festival buying peaked, Nagpal’s company cashed in by selling over 80,000 items, much higher than […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1963","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\nBig is Beautiful - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big is Beautiful - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Manu Kaushik and Arpita Mukherjee, Business Today New Delhi, 23 November 2014 Ahmedabad-based Anish Nagpal has been selling products online since December 2011. He sells clothing, footwear and home decor under his own brands, Cenizas and Macoro. In October, as festival buying peaked, Nagpal’s company cashed in by selling over 80,000 items, much higher than […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-23T12:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T05:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Big is Beautiful\",\"datePublished\":\"2014-11-23T12:04:00+00:00\",\"dateModified\":\"2022-11-07T05:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/\"},\"wordCount\":1569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/ecommerce-mouse.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/\",\"name\":\"Big is Beautiful - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/ecommerce-mouse.jpg\",\"datePublished\":\"2014-11-23T12:04:00+00:00\",\"dateModified\":\"2022-11-07T05:32:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/ecommerce-mouse.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/ecommerce-mouse.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/big-is-beautiful\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big is Beautiful\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big is Beautiful - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/","og_locale":"en_GB","og_type":"article","og_title":"Big is Beautiful - Third Eyesight","og_description":"Manu Kaushik and Arpita Mukherjee, Business Today New Delhi, 23 November 2014 Ahmedabad-based Anish Nagpal has been selling products online since December 2011. He sells clothing, footwear and home decor under his own brands, Cenizas and Macoro. In October, as festival buying peaked, Nagpal’s company cashed in by selling over 80,000 items, much higher than […]","og_url":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2014-11-23T12:04:00+00:00","article_modified_time":"2022-11-07T05:32:59+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Big is Beautiful","datePublished":"2014-11-23T12:04:00+00:00","dateModified":"2022-11-07T05:32:59+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/"},"wordCount":1569,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/","url":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/","name":"Big is Beautiful - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg","datePublished":"2014-11-23T12:04:00+00:00","dateModified":"2022-11-07T05:32:59+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/big-is-beautiful\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/ecommerce-mouse.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/big-is-beautiful\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Big is Beautiful"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=1963"}],"version-history":[{"count":6,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1963\/revisions"}],"predecessor-version":[{"id":5010,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/1963\/revisions\/5010"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=1963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=1963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=1963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}