{"id":2183,"date":"2013-04-16T10:31:00","date_gmt":"2013-04-16T10:31:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=2183"},"modified":"2022-11-07T05:40:16","modified_gmt":"2022-11-07T05:40:16","slug":"women-driving-demand-for-branded-sunglasses","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/women-driving-demand-for-branded-sunglasses\/","title":{"rendered":"Women driving demand for branded sunglasses"},"content":{"rendered":"\n<p> <i>Suneera Tandon, MINT (A Wall Street Journal Partner)<br>\n              April 16, 2013<\/i><\/p>\n             <div class=\"row\"><div class=\"col-sm-3\"><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/branded-sunglasses.jpg\" class=\"img-fluid lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/div>\n<div class=\"col-sm-9\"><p>Radio \n                jockey Alisha Anand, 26, is ready to spend Rs.26,000 on a pair \n                sunglasses from American luxury label Tom Ford this summer. The \n                Delhi-based Anand, who works for 94.3 FM, budgets for a pair of \n                new shades every summer, although she agrees that this year, \u201cit\u2019s \n                a bit expensive\u201d.<br>\n              <\/p>\n              <p>Women like Anand are driving up sales for companies such as Luxottica \n                India Eyewear Pvt. Ltd. The local subsidiary of the Luxottica \n                Group, which sells brands such as Ray-Ban and Oakley, has seen \n                the number of women consumers double in the last four years, spurring \n                demand for branded sunglasses.<br>\n              <\/p>\n              <p>\u201cIt\u2019s largely an urban-centric consumption, driven \n                by lifestyle changes, exposure to media and higher disposable \n                incomes. Women are gaining more economic independence and can \n                afford multiple ownership of products such as sunglasses,\u201d \n                said Amitabh Sehdev, head of marketing at Luxottica India, which \n                also retails sunglasses branded Prada, Burberry and Vogue through \n                600 outlets across 90 cities.<br>\n              <\/p><\/div><\/div>\n              <p>Currently 40-45% of the collection in terms of volume is devoted \n                to women\u2019s products by Luxottica. The category is growing \n                at 30% compared with 20% for men\u2019s sunglasses, the company \n                said.<br>\n              <\/p>\n              <p>According to a March 2012 report on the sector by the Associated \n                Chambers of Commerce and Industry of India (Assocham), the sunglasses \n                market was estimated at Rs.2,200 crore in 2012. The report suggested \n                that premium sunglasses\u2014brands such as Esprit, Giorgio Armani, \n                Cartier, Tommy Hilfiger, Ray-Ban, Dolce and Gabbana, Calvin Klein \n                and Police\u2014are growing at 40% a year and that high-end eyewear \n                accounts for about 30% of the market.<br>\n              <\/p>\n              <p>Maui Jim, the American eyewear brand that has been present in \n                India since 2009, has increased the proportion of women\u2019s \n                sunglasses to 30% from 5%.<br>\n              <\/p>\n              <p>\u201cWe are seeing a big demand from women consumers coming \n                from cities such as Mumbai, Delhi, Bangalore,\u201d said I. Rahumathullah, \n                managing director, Maui Jim India. Higher disposable incomes and \n                the need to match occasion and ensemble are among the reasons \n                for this, he said.<br>\n              <\/p>\n              <p>While women are adding to the growing consumer base, the availability \n                of multiple brands and a marked shift towards them are driving \n                growth in the category, according to experts.<br>\n              <\/p>\n              <p><b>The availability and visibility of such products in retail \n                areas such as malls is helping boost demand for sungalsses, said \n                Devangshu Dutta, chief executive of New Delhi-based management \n                consulting firm Third Eyesight. The difference in the growth rates \n                is also because men generally go with one look that combines style \n                and practicality, while women have a keener eye for style.<br>\n                <\/b><\/p>\n              <p><b>\u201cMen would buy shades for protection and quality while \n                women would go for multiple brands to suit different occasions,\u201d \n                Dutta said.<br>\n                <\/b><\/p>\n              <p>The availability of branded products has helped push sales, said \n                Ravi Kant, chief executive officer, eyewear business at Titan \n                Industries Ltd, which operates 220 Titan Eye+ stores in 72 cities \n                that sell brands such as Vogue, Cabana, Esprit, Fastrack and Ray-Ban, \n                among others.<br>\n              <\/p>\n              <p>\u201cEarlier, the optical outlet was the brand, but today consumers \n                differentiate one brand from another,\u201d he said, adding that \n                people who come into the stores now ask for brands by name.<br>\n              <\/p>\n              <p>Preferences differ by region, according to the trade. In the \n                north, women like glasses with logos prominently emblazoned on \n                them. Consequently, luxury labels such as Armani and Dolce and \n                Gabbana are popular there.<br>\n              <\/p>\n              <p>Kolkata-based retailer GKB Opticals has seen demand for brands \n                at its 60 stories across the country, with customers seeking out \n                sunglasses carrying names such as Jimmy Choo, Vogue, Ray-Ban and \n                Prada.<br>\n              <\/p>\n              <p>Over the past two years, women sunglasses buyers have doubled \n                at GKB, according to Dibyendu Roy, national sales manager, who \n                feels that the presence of dedicated multi-brand retail outlets \n                have improved the sales scope of the item.<br>\n              <\/p>\n              <p>The growing number of women consumers is good news for companies \n                as they tend to spend more than men, according to Amit Chaudhary, \n                co-founder and chief operating officer at Lenskart.com, the online \n                retailer that said it gets up to 2,000 orders per day for products \n                such as frames and sunglasses.<br>\n              <\/p>\n              <p>He said the average price of sunglasses bought by women is higher \n                than that purchased by men. \u201cThey spend more time reviewing \n                the product and are more focused on quality. Men are impulsive \n                buyers,\u201d he said.<br>\n              <\/p>\n              <p>The site sells brands such as Prada, Burberry, Ray-Ban, Maui \n                Jim and Vogue. The proportion of women online shoppers has risen \n                to 35% from 25% about two years back.<br>\n              <\/p>\n              <p>\u201cConsumers are spending more on the category overall,\u201d \n                said Roy of GKB, which also witnessed a rise in average price \n                tags of sunglasses sold, especially to women.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suneera Tandon, MINT (A Wall Street Journal Partner) April 16, 2013 Radio jockey Alisha Anand, 26, is ready to spend Rs.26,000 on a pair sunglasses from American luxury label Tom Ford this summer. The Delhi-based Anand, who works for 94.3 FM, budgets for a pair of new shades every summer, although she agrees that this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2183","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Women driving demand for branded sunglasses - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/women-driving-demand-for-branded-sunglasses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women driving demand for branded sunglasses - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Suneera Tandon, MINT (A Wall Street Journal Partner) April 16, 2013 Radio jockey Alisha Anand, 26, is ready to spend Rs.26,000 on a pair sunglasses from American luxury label Tom Ford this summer. 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