Shipra Srivastava, Retailer
\nNew Delhi, 30 December 2016<\/i><\/p>\n
![\"\"](\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/cashkaro-logo.gif\"){kind=logo}
The\nGurgaon-based cashback and coupon website\nCashKaro.com which has raised Rs 25 crore in its Series A funding\nround from Kalaari Capital in November 2015, and a very small\namount of investment from Ratan Tata in January this year, is\nvery close to achieve its break-even. <\/p>
In an exclusive\nconversation with indianretailer.com, Rohan Bhargava, Co-founder,\nCashkaro.com, said, “We are very close to our break-even. In fact, we\nshould be profitable in next 18 to 20 months.” The raised funds are\nbeing utilised to ramp up marketing, technology and expanding the human\nresource. Currently, the company has the human resource of 75\npeople. As of now, CashKaro is earning minimum 10%\ncommission of every transaction that happened via Cashkaro collaborated\ne-retailer.
The company is scouting for suitable investors to\nsupport its future campaigns. “We would be keen for Series B and\nC funding from the investors who are sufficiently funded to support us\nin our future campaigns. We are also looking for expansion in to new\ncountries,” informed Bhargava.
Presently, the company is\nregistering ten to twenty thousand transactions per day, and has tied\nup close to 1200 online retailers including category leaders like\nFlipkart, Amazon, Yatra, makemytrip, and so on. The company is in talks\nwith many offline retailers to initiate a programme that would offer an\nadd-on value to customer on existing loyalty programme that is run by\nthe retailer.
Speaking on same Bhargava said, “In next two weeks\nI will be able to give provide more information on same. We are in\ntalks with many offline retailers. Again, our offerings will be\nadd-on to existing loyalty programme offered by the retailer. We\nwould be working with retailer on making customer experience\nseamless. Our motive is, for customers, the speed of getting the\ncashback should be great. Same time, the entire exercise should fetch\nvalue to retailer. On top of that, the specific needs of the retailer\nshould be addressed.” <\/p>