{"id":2264,"date":"2015-07-09T04:28:00","date_gmt":"2015-07-09T04:28:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=2264"},"modified":"2022-09-07T04:32:08","modified_gmt":"2022-09-07T04:32:08","slug":"the-delicious-truth-india-is-one-of-the-fastest-growing-chocolate-markets-in-the-world","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/the-delicious-truth-india-is-one-of-the-fastest-growing-chocolate-markets-in-the-world\/","title":{"rendered":"The delicious truth: India is one of the fastest growing chocolate markets in the world"},"content":{"rendered":"\n

Madhura Karnik, Quartz India
\n New Delhi, 9 July 2015<\/i><\/p>\n

India \n is working up a voracious appetite for chocolates.
\n A delectable combination of rising disposable incomes, changing \n lifestyles and a young population’s growing penchant for \n indulgence has transformed India into one of the world’s \n fastest growing chocolate markets.
\n A July report from French investment bank Societe Generale predicts \n that in the next five years, global confectioners will see the \n highest growth in four markets: India, Mexico, China and Brazil.<\/p>\n

But it’s not just affluent Indians who are craving for chocolates, \n although they still comprise nearly 80% of country’s chocolate \n sales, according to Technopak, a retail consultancy. Lured by \n smaller, more affordable offerings, the rural hinterland and and \n tier 2 and 3 cities—still dominated by traditional Indian \n sweets—are developing quite a sweet tooth.<\/p>\n

Overall, India’s per-capita spending on confectionery is \n tiny—and that means there’s plenty of room for growth.<\/p>\n

Product play<\/b><\/p>\n

In as early as 1998, India’s largest chocolate maker, Mondelez—earlier \n called Cadbury—introduced chocolate packets that cost as \n low as Rs5. This was mainly to persuade non-users to try the products \n and to penetrate into rural areas.<\/p>\n

At the other end of the market, Mondelez is also expanding its \n range of premium chocolates for an urban clientele with a more \n international palette.<\/p>\n

According to Prashant Peres, director, marketing (chocolates) \n at Mondelez India, to keep up with the growing demand in the premium \n segment, the company has introduced new products in recent months.<\/p>\n

“With product and packaging innovations like our various \n home treat packs, we are also focusing on creating new consumption \n occasions in the mainstream segment,” Peres told Quartz in \n an email.<\/p>\n

Alongside, the traditional notion that chocolates are meant only \n for children is also changing.<\/p>\n

“Previously chocolates were predominantly seen as a confectionary \n product for children, which also limited their consumption. However, \n market leader Cadbury’s (Mondelez) has focussed on growing \n chocolate consumption by adults, for gifting as well as a celebratory \n consumption instead of traditional sweets,” said Devangshu \n Dutta, chief executive of Third Eyesight, a retail consultancy.<\/b><\/p>\n

This has made it possible for other companies to bring niche \n products to the Indian market including premium chocolates (such \n as those by Ferrero Rocher) and imported products, Dutta told \n Quartz in an email.<\/b><\/p>\n

Italy’s Ferrero Spa—makers of the popular Kinder Joy \n chocolates, Nutella chocolate spread, Ferrero Rocher chocolates \n and Tic Tac mints—has seen its revenue shoot up in India. \n In 2014, the company’s sales in India rose 76% to Rs1,014 \n crore ($160 million) and it posted its first-ever profit of Rs12 \n lakh ($18,931).<\/p>\n

<\/p>\n

Such numbers have enticed others to join India’s chocolate \n craze. In March this year, Mars International India, a subsidiary \n of the American Mars Inc, announced that it will invest Rs1,005 \n crore ($159 million) in a new factory in Pune in Maharashtra. \n The plant will make brands like Snickers and Galaxy.<\/p>\n

Factors such as rising cocoa prices and lack of supply-chain \n infrastructure in India have not exactly dampened the enthusiasm \n of chocolate makers.<\/p>\n

“The chocolate industry in India is growing at nearly 20% \n every year,” MV Natarajan, general manager, Mars International \n India, said in a statement, “and we see this as a huge opportunity \n to expand our chocolate portfolio in the country in the coming \n years.”<\/p>\n

For India’s chocolate makers and lovers alike, the fun has \n just begun.<\/p>\n

(Published in Quartz \n India<\/a>.)<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"

Madhura Karnik, Quartz India New Delhi, 9 July 2015 India is working up a voracious appetite for chocolates. A delectable combination of rising disposable incomes, changing lifestyles and a young population’s growing penchant for indulgence has transformed India into one of the world’s fastest growing chocolate markets. A July report from French investment bank Societe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\nThe delicious truth: India is one of the fastest growing chocolate markets in the world - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/the-delicious-truth-india-is-one-of-the-fastest-growing-chocolate-markets-in-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The delicious truth: India is one of the fastest growing chocolate markets in the world - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Madhura Karnik, Quartz India New Delhi, 9 July 2015 India is working up a voracious appetite for chocolates. 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