{"id":2337,"date":"2015-01-29T10:31:00","date_gmt":"2015-01-29T10:31:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=2337"},"modified":"2022-09-07T10:34:23","modified_gmt":"2022-09-07T10:34:23","slug":"discount-and-deal-sites-helping-e-commerce-boom-in-india","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/","title":{"rendered":"Discount and deal sites helping e-commerce boom in India"},"content":{"rendered":"\n<p> <i>Varun Jain, The Economic Times<br>\n              New Delhi , 29 January 2015 <\/i><\/p>\n              <p><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg\"  vspace=\"10\" hspace=\"10\" width=\"259\" height=\"276\" align=\"left\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 259px; --smush-placeholder-aspect-ratio: 259\/276;\">As \n                online shopping grows in India, deal sites that offer cash-back \n                and discount coupons have emerged, helping retailers to add customers \n                and widen the market. E-commerce entities such as Amazon have \n                started to realise the importance of these deal sites and the \n                impact they can have on business.<br>\n                For large e-commerce players, partnering with discount coupon \n                and cash- back sites is a way to gain a larger market share and \n                build competitive advantage, said Ravitej Yadalam, CEO and founder \n                of Pennyful.in, a coupon and cash-back shopping website. For smaller \n                companies, affiliate marketing, as the concept is known, is a \n                way to garner brand recognition and a risk-free and cost-effective \n                channel for customer acquisition and retention, according to Yadalam.<\/p>\n              <p>Anisha Singh, CEO and founder of mydala.com, a Delhi-based coupon \n                provider, says it is a good time for the online discount marketing \n                industry in India. According to her, &quot;a report by Motilal \n                Oswal has stated that the online coupon\/discount marketing segment \n                has flourished alongside the surge in e-commerce in both US and \n                China.&quot;<\/p>\n              <p>There&#8217;s no unanimity about the impact of deal sites and some \n                say that they benefit mainly small and relatively new retailers.<\/p>\n              <p><b>Couponing websites are most useful for those retailers and \n                service providers who are new, local, or too small to compete \n                with large e-tailers in driving traffic to their websites, said \n                Devangshu Dutta, chief executive officer at Third Eyesight, a \n                consulting firm.<\/b><\/p>\n              <p><b>&quot;In many cases, the benefiting merchants may not have \n                any online presence at all, and the couponing site provides them \n                a relatively low-cost, low-commitment model to create a presence \n                online,&quot; said Dutta.<\/b><\/p>\n              <p>Amazon, the world&#8217;s largest online retailer, has tested the concept \n                &#8211; the company refers to affiliates as associates &#8212; in the global \n                market and has a different take.<\/p>\n              <p>&quot;Associates are a great platform that we have had for 20 \n                years and we continue to invest in them. When it comes to India, \n                it is going to be one of our very important channels,&quot; said \n                Samir Kumar, director of category management for Amazon India, \n                acknowledging that deal sites are an efficient way to get traffic \n                to its platform.<\/p>\n              <p>Flipkart, the other major e-commerce player in India, declined \n                to respond to e-mailed questions.<\/p>\n              <p>CouponDunia, a discount coupon site, pushes over Rs 20 crore \n                worth of sales to merchants every month, according to founder \n                and CEO Sameer Parwani. With a monthly visitor rate of 4 million \n                and an e-mail subscription base of 3.7 million consumers, it directs \n                a substantial rate of traffic to partner websites, says Parwani.<\/p>\n              <p>Mydala, which claims to have sales of 200,000 vouchers every \n                day, enables revenue to the tune of Rs 400 crore per month for \n                their partners, according to a company official.<\/p>\n              <p>Another deal site, CashKaro.com, manages over 2,500 transactions \n                a day and has credited over Rs 4 crore of cash back to members, \n                according to Swati Bhargava, a co-founder. It has enabled partners \n                to generate Rs 150 crore since the company started in April 2013.<\/p>\n              <p>Given the boom in online shopping, turnover at deal sites has \n                grown rapidly.<\/p>\n              <p>&quot;Our overall business has been EBITDA (earnings before interest, \n                taxes, depreciation, and amortisation) positive and has clocked \n                in 600% growth in sales in the last two years&#8230;we are looking \n                at increasing our merchant base to a million merchants in 2015 \n                and coupons sales to increase to 8 million per month in March \n                2015,&quot; according to Singh of mydala.<\/p>\n              <p>Yadalam of Pennyful.in says the company&#8217;s revenue rose 2.5 times \n                year-on-year as of 2014 and its customer base is increasing by \n                150%.<br>\n              <\/p>\n              <p><i>(Published in <a href=\"http:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/articleshow\/46053793.cms\" target=\"_blank\" rel=\"noopener\">The \n                Economic Times<\/a>)<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Varun Jain, The Economic Times New Delhi , 29 January 2015 As online shopping grows in India, deal sites that offer cash-back and discount coupons have emerged, helping retailers to add customers and widen the market. E-commerce entities such as Amazon have started to realise the importance of these deal sites and the impact they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2337","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discount and deal sites helping e-commerce boom in India - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discount and deal sites helping e-commerce boom in India - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Varun Jain, The Economic Times New Delhi , 29 January 2015 As online shopping grows in India, deal sites that offer cash-back and discount coupons have emerged, helping retailers to add customers and widen the market. E-commerce entities such as Amazon have started to realise the importance of these deal sites and the impact they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Eyesight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/thirdeyesight\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-29T10:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T10:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thirdeyesight\" \/>\n<meta name=\"twitter:site\" content=\"@thirdeyesight\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\"},\"headline\":\"Discount and deal sites helping e-commerce boom in India\",\"datePublished\":\"2015-01-29T10:31:00+00:00\",\"dateModified\":\"2022-09-07T10:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/discount-deal.jpg\",\"articleSection\":[\"Press Quotes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/\",\"name\":\"Discount and deal sites helping e-commerce boom in India - Third Eyesight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/discount-deal.jpg\",\"datePublished\":\"2015-01-29T10:31:00+00:00\",\"dateModified\":\"2022-09-07T10:34:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/discount-deal.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thirdeyesight.in\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/discount-deal.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/discount-and-deal-sites-helping-e-commerce-boom-in-india\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discount and deal sites helping e-commerce boom in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#website\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"name\":\"Third Eyesight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#organization\",\"name\":\"Third Eyesight\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"contentUrl\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/1Third-Eyesight-Logo_small.jpg\",\"width\":300,\"height\":168,\"caption\":\"Third Eyesight\"},\"image\":{\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/thirdeyesight\",\"https:\\\/\\\/x.com\\\/thirdeyesight\",\"https:\\\/\\\/linkedin.com\\\/company\\\/third-eyesight\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/#\\\/schema\\\/person\\\/185f0e11ac1a68314697808a31fffddc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/thirdeyesite.in\"],\"url\":\"https:\\\/\\\/myechoproject.com\\\/TES\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discount and deal sites helping e-commerce boom in India - Third Eyesight","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/","og_locale":"en_GB","og_type":"article","og_title":"Discount and deal sites helping e-commerce boom in India - Third Eyesight","og_description":"Varun Jain, The Economic Times New Delhi , 29 January 2015 As online shopping grows in India, deal sites that offer cash-back and discount coupons have emerged, helping retailers to add customers and widen the market. E-commerce entities such as Amazon have started to realise the importance of these deal sites and the impact they [&hellip;]","og_url":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/","og_site_name":"Third Eyesight","article_publisher":"https:\/\/facebook.com\/thirdeyesight","article_published_time":"2015-01-29T10:31:00+00:00","article_modified_time":"2022-09-07T10:34:23+00:00","og_image":[{"url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thirdeyesight","twitter_site":"@thirdeyesight","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#article","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/"},"author":{"name":"admin","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc"},"headline":"Discount and deal sites helping e-commerce boom in India","datePublished":"2015-01-29T10:31:00+00:00","dateModified":"2022-09-07T10:34:23+00:00","mainEntityOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg","articleSection":["Press Quotes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/","url":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/","name":"Discount and deal sites helping e-commerce boom in India - Third Eyesight","isPartOf":{"@id":"https:\/\/myechoproject.com\/TES\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#primaryimage"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg","datePublished":"2015-01-29T10:31:00+00:00","dateModified":"2022-09-07T10:34:23+00:00","breadcrumb":{"@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#primaryimage","url":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg","contentUrl":"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/discount-deal.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/myechoproject.com\/TES\/discount-and-deal-sites-helping-e-commerce-boom-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myechoproject.com\/TES\/"},{"@type":"ListItem","position":2,"name":"Discount and deal sites helping e-commerce boom in India"}]},{"@type":"WebSite","@id":"https:\/\/myechoproject.com\/TES\/#website","url":"https:\/\/myechoproject.com\/TES\/","name":"Third Eyesight","description":"","publisher":{"@id":"https:\/\/myechoproject.com\/TES\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myechoproject.com\/TES\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/myechoproject.com\/TES\/#organization","name":"Third Eyesight","url":"https:\/\/myechoproject.com\/TES\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/","url":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","contentUrl":"https:\/\/myechoproject.com\/TES\/wp-content\/uploads\/2022\/11\/1Third-Eyesight-Logo_small.jpg","width":300,"height":168,"caption":"Third Eyesight"},"image":{"@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/thirdeyesight","https:\/\/x.com\/thirdeyesight","https:\/\/linkedin.com\/company\/third-eyesight"]},{"@type":"Person","@id":"https:\/\/myechoproject.com\/TES\/#\/schema\/person\/185f0e11ac1a68314697808a31fffddc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68934500e53f3662c63eedee4d0149b5ca37f966bf317abf79b7bfdf52d4136?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thirdeyesite.in"],"url":"https:\/\/myechoproject.com\/TES\/author\/admin\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":2,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/2337\/revisions"}],"predecessor-version":[{"id":2339,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/posts\/2337\/revisions\/2339"}],"wp:attachment":[{"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/categories?post=2337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myechoproject.com\/TES\/wp-json\/wp\/v2\/tags?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}