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Despite \n an online shopping frenzy in the country and large investors stepping \n in to fund several online retailers, most e-commerce players are \n yet to turn their click-and-buy model into big businesses as the \n big ones steal the show.\n While nearly half a dozen shopping portals such as Zovi, FashionandYou, \n Yepme and Shopclues have doubled their sales since the last two \n years, they are yet to reach the Rs 100 croresales mark, and pale \n against the likes of Flipkart, Snapdeal and Jabong that clocked \n anywhere between Rs 500 crore-Rs 2,800 crore in sales for 2013-14, \n according to filings with the Registrar of Companies.
\n India, one of the fastest-growing ecommerce markets, is expected \n to have 100 million online shoppers by 2016 when the industry \n will grow to $15 billion, or about Rs 93,000 crore, up from 35 \n million consumers and $3-billion valuation this year, according \n to a recent Google report. Yet, in a highly competitive marketplace, \n where big discounts are the primary sales drivers for online retailers, \n many small players are struggling to gain ground.<\/p>\n