{"id":2490,"date":"2012-10-29T12:43:00","date_gmt":"2012-10-29T12:43:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=2490"},"modified":"2022-09-08T12:45:52","modified_gmt":"2022-09-08T12:45:52","slug":"e-tailers-woo-customers-with-gifts-this-festive-season","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/e-tailers-woo-customers-with-gifts-this-festive-season\/","title":{"rendered":"E-tailers woo customers with gifts this festive season"},"content":{"rendered":"\n<p> <i>Raghavendra Kamath &amp; Shivani Shinde, Business Standard<br>\n              Mumbai, October 29, 2012<\/i><\/p>\n              <p> <img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/gift.jpg\" width=\"193\" height=\"154\" vspace=\"15\" hspace=\"10\" align=\"left\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 193px; --smush-placeholder-aspect-ratio: 193\/154;\">E-commerce \n                sites are giving out home makeovers, wardrobe offers and free \n                gift deliveries during the ongoing festive season to woo customers. \n                Most of the sites offer additional products, other than discounts, \n                to lure customers.<br><br>\n                For instance, &#8216;members only&#8217; site fashionandyou.com \n                will launch a 15-day &#8216;home makeover&#8217; campaign, wherein \n                three highest shoppers will get home improvement products costing \n                between Rs 10,000 and Rs 50,000.<\/p>\n              <p>The e-commerce site is running a month-long promotion called \n                &#8220;Festival of indulgence&#8221; from October 16 to November \n                16, wherein the highest shopper can win a designer gold necklace \n                worth over Rs 3 lakh.<\/p>\n              <p>Private label-focused site Zovi.com is running a &#8216;wardrobe \n                offer&#8217;, wherein the buyer gets accessories worth Rs 399 for \n                free on purchases worth Rs 1,500 and above.<\/p>\n              <p>&#8220;We do not believe in discounts. We thought by giving free \n                accessories, we can engage with them better and strike a personal \n                chord,&#8221; said Kavindra Mishra, founder-member and vice-president, \n                sales at Zovi.com.<\/p>\n              <p>Zovi is also looking to launch the kidswear segment on its site \n                and add a range of winterwear next month to its offering. Another \n                site, Jabong.com, is launching exclusive international products \n                on its site and has started free delivery of gifts.<\/p>\n              <p>&#8220;Free delivery of gifts requires a lot of effort and processes. \n                We thought the festival period is ideal to launch this service,&#8221; \n                said Praveen Sinha, co-founder and managing director at Jabong.com.<\/p>\n              <p>Online market place eBay, too, has been promising goodies during \n                the festive period. For purchases made between October 5 and October \n                15 for up to and above Rs 5,000, gifts such as branded headphones, \n                iPod shuffle, mobiles, iPads and laptops were given out. During \n                October 16-31, buyers need to make purchases only for Rs 2,500 \n                to get gifts.<\/p>\n              <p>Besides, eBay has come out with an offer for purchases worth \n                Rs 20,000 to Rs 4 lakh between October 19 and 31. On such buys, \n                customers get gifts such as LED televisions and laptops.<\/p>\n              <p>Another player, Snapdeal, is also offering special Diwali offers \n                around home products, consumer durables and others. According \n                to consultants, the strategy of e-commerce sites will not only \n                push sales of products, but also increase margins and positioning \n                in the minds of customers.<\/p>\n              <p><b>&#8220;There are two ways of giving offers. Either you can \n                give a discount of 50 per cent on a Rs 500 product, or you can \n                offer the product for Rs 400 and give an additional product,&#8221; \n                says Devangshu Dutta, chief executive, Third Eyesight, a retail \n                consultancy firm.<\/b><\/p>\n              <p><b>According to Dutta, this (the additional product) would push \n                up the implied value of the product in the minds of customers.<\/b><\/p>\n              <p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raghavendra Kamath &amp; Shivani Shinde, Business Standard Mumbai, October 29, 2012 E-commerce sites are giving out home makeovers, wardrobe offers and free gift deliveries during the ongoing festive season to woo customers. Most of the sites offer additional products, other than discounts, to lure customers. For instance, &#8216;members only&#8217; site fashionandyou.com will launch a 15-day [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2490","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-tailers woo customers with gifts this festive season - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/e-tailers-woo-customers-with-gifts-this-festive-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-tailers woo customers with gifts this festive season - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Raghavendra Kamath &amp; Shivani Shinde, Business Standard Mumbai, October 29, 2012 E-commerce sites are giving out home makeovers, wardrobe offers and free gift deliveries during the ongoing festive season to woo customers. 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