{"id":2557,"date":"2012-03-09T05:41:00","date_gmt":"2012-03-09T05:41:00","guid":{"rendered":"https:\/\/www.thirdeyesight.in\/?p=2557"},"modified":"2022-09-09T05:43:43","modified_gmt":"2022-09-09T05:43:43","slug":"titan-bid-to-fastrack-into-a-lifestyle-brand","status":"publish","type":"post","link":"https:\/\/myechoproject.com\/TES\/titan-bid-to-fastrack-into-a-lifestyle-brand\/","title":{"rendered":"Titan bid to Fastrack into a lifestyle brand"},"content":{"rendered":"\n<p> <i>Shilpa Phadnis, The Times of India<br>\n              Bangalore, March 9, 2012<\/i><\/p>\n              <p><img decoding=\"async\" data-src=\"https:\/\/www.thirdeyesight.in\/wp-content\/uploads\/2022\/09\/fastrack-logo.jpg\" align=\"left\" vspace=\"7\" hspace=\"7\" width=\"150\" height=\"70\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/70;\">Titan \n                Industries, which started as a watch brand in 1984, is taking \n                a fresh gamble-to turn into a full-scale lifestyle company. The \n                firm&#8217;s youth brand Fastrack will drive this transformation, an \n                effort partly to ensure that the parent brand Titan is shielded \n                from any risk. Fastrack is already into watches and eyewear, and \n                now it is looking at categories like bicycles, helmets, shoes \n                and apparel. <\/p>\n              <p>Titan&#8217;s play in the lifestyle category is similar to what US \n                watch and accessory brand Fossil did &#8212; diversifying into eyewear, \n                handbags, jewellery, shoes and apparel (in some geographies). \n                Fastrack started as a sub-brand of Titan in 1998 targeting early \n                jobbers, but is now a separate business unit. <b>&quot;Fastrack \n                is the logical vanguard to present a range of lifestyle products \n                since it targets the young &#8212; not only is this a large and growing \n                population, they have a propensity to experiment with style, where \n                Titan&#8217;s design advantage can be leveraged,&quot; said Devangshu \n                Dutta, CEO of retail consultancy Third Eyesight. <\/b><\/p>\n              <p><b>Titan has picked categories where the market is fragmented \n                and design is a key differentiator.<\/b> It is betting on its marketing \n                expertise that has built brands in categories where brands did \n                not exist before, the best example being the Tanishq brand in \n                jewellery. &quot;Over 1 million two-wheelers are bought every \n                month in India. With unorganized players currently driving the \n                helmet business, we see large business potential. We are looking \n                to launch helmets in the next financial year,&quot; said Ronnie \n                Talati, VP and business head for Fastrack and New Brands.<\/p>\n              <p>Design leads fashion, so Fastrack will do the design and marketing \n                in-house, and outsourcing manufacturing. &quot;We want to source \n                helmets from China. We still have to work out the logistics for \n                bicycles,&quot; Talati said. Talati wants to make Fastrack a Rs \n                3,000 crore brand in the next 5 years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shilpa Phadnis, The Times of India Bangalore, March 9, 2012 Titan Industries, which started as a watch brand in 1984, is taking a fresh gamble-to turn into a full-scale lifestyle company. The firm&#8217;s youth brand Fastrack will drive this transformation, an effort partly to ensure that the parent brand Titan is shielded from any risk. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Titan bid to Fastrack into a lifestyle brand - Third Eyesight<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myechoproject.com\/TES\/titan-bid-to-fastrack-into-a-lifestyle-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Titan bid to Fastrack into a lifestyle brand - Third Eyesight\" \/>\n<meta property=\"og:description\" content=\"Shilpa Phadnis, The Times of India Bangalore, March 9, 2012 Titan Industries, which started as a watch brand in 1984, is taking a fresh gamble-to turn into a full-scale lifestyle company. 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