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\n Flipkart, India’s biggest online retailer, is close to buying \n a large stake in Jeeves Consumer Services Pvt. Ltd, which provides \n after-sales services on large home appliances and electronics, \n two people familiar with the matter said.\n Flipkart is buying into Jeeves partly because the company plans \n to launch its private brands in home appliances such as televisions \n and refrigerators as well as electronics, said one of the people. \n
\n Flipkart has already launched a range of tablets under the Digiflip \n brand in June and is planning to launch private brands in the \n large appliances category, one of the persons said. Both of them \n requested anonymity.
\n Jeeves, which provides maintenance, repairs, product guarantees \n and other services, could also help Flipkart deal with pressure \n or possible moves by offline retailers and brands that have threatened \n to stop offering guarantees on products sold online. Jeeves has \n signed up with a network of brands including Samsung, Toshiba, \n Dell and others to provide after-sales services. <\/p>\n