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\n Chung wa tobacco, a favourite among Chinese nationals, always \n gets frontline display whenever a flight from China lands at the \n Delhi airport. Chinese literature and price tags replace the English \n ones, along with salespersons fluent in Mandarin, to cater to \n customers. The stores then scurry to make more changes to the \n merchandise once flights from other sectors start landing.
\n Similarly, when a flight from Japan lands, the literature is \n changed to Japanese and popular items—Indian destination \n merchandise like replicas of Taj Mahal, stones, artifacts, souvenirs—occupy \n the front rows at the retail counters. “Russians prefer hard \n vodka, so we line them up at the front whenever a Russian flight \n lands at the airport,” says an official of Delhi International \n Airport.
\n This is just one day in the retail arena of the Indira Gandhi \n International Airport in New Delhi. The hectic pace is common \n to all airports nationwide and across the globe, making retail \n at airports a dynamic aspect of airport operations. As Romy Juneja, \n chief commercial officer (non-aero), Delhi International Airport, \n says, “We are looking at shifting from a product-centric \n approach to that of a experience-centric one.”
\n Airport retail business in the country, which touched about \n Rs. 5,500 crore during 2013, is set to cross the Rs. 6,000-crore \n mark during 2014, according to Devangshu Dutta, chief executive \n at Third Eyesight, a retail consultant.<\/b><\/p>\n