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Anshul \n Dhamija, The Times of India<\/i><\/p>\n Anshul \n Dhamija, The Times of India<\/i><\/p>\n
Bangalore, \n July 22, 2013<\/i><\/p>\n
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\n International retail brands will increase prices in the upcoming \n Autumn-Winter season, with the rupee depreciation having raised \n costs for them. <\/p>\n
The rupee has depreciated by 12% against the dollar since February.<\/p>\n
The new season for shoppers, which would begin in the second \n week of August, is expected to see most international brands raise \n prices by at least 10%. <\/p>\n
German sports lifestyle brand Puma has seen costs escalate by \n 30% since January this year. "So far, we haven’t passed on \n the burden to consumers, but this Autumn-Winter season we will \n increase prices by about 10%," said Rajiv Mehta, MD, Puma \n India.<\/p>\n
He said if the company passed on the entire cost increase to \n consumers, sales would take a beating. Puma’s India business has \n been growing at a cumulative annual growth rate of 37% over the \n last six years.<\/p>\n
International apparel and accessories brands such as Tommy Hilfiger, \n Mango, Promod and Zara are expected to revise prices as their \n high percentage of imported content does not allow them to absorb \n the costs entirely.<\/p>\n
Mukesh Ambani’s fashion business Reliance Brands, which has franchise \n agreements with premium to luxury brands Kenneth Cole, Paul & \n Shark, Diesel and Ermenegildo Zegna, among others, is also said \n to be looking at a price revision for the upcoming full-price \n fashion season.<\/p>\n
On the other hand, Daniel Hechter and Manchester United, part \n of Kishore Biyani’s Future Group-owned Indus League Clothing, \n which have a 10% exposure to imports, are unlikely to increase \n prices. Benetton and M&S are the other international brands \n that won’t be impacted by the dollar due to a high percentage \n of local sourcing.<\/p>\n
Pinakiranjan Mishra, partner and national leader (retail and \n consumer products) at consulting firm Ernst & Young, says \n that since brands are already offering huge discounts, any steep \n price hike in the next season could dampen consumer spending. \n "It will be difficult for consumers to accept anything above \n a 15% price increase," said Mishra<\/p>\n
For franchises of ultra-luxury international brands, the problem \n could be particularly acute. Genesis Luxury – which markets and \n distributes labels such as Armani, Jimmy Choo and Paul Smith – \n has been advertising large discounts to revive waning sentiments \n of luxury shoppers. And this elite segment has the option to buy \n at neighbouring shopping hubs such as Dubai and Singapore.<\/p>\n
"International brands that operate on a franchise model \n in India, where the local franchisee has a high exposure to currency \n fluctuations through imports, will definitely have to go in for \n a price increase," said Devangshu Dutta, CEO of retail consultancy \n Third Eyesight. He added that international brands that have set \n up JVs in India might look to absorb the increase in costs, with \n a view that the situation is a short-term phenomenon.<\/b><\/p>\n
At present, both domestic and international brands are riding \n high on the year-end sale season, as consumers are lapping up \n discounts ranging between 30% and 50%. These are expected to further \n deepen to as high as 70% with the sale season entering its final \n leg. Dubai-based Landmark Group’s multibrand retail store Lifestyle \n has already reported 50-60% growth in sales over last year’s end-of-season \n sale.<\/p>\n","protected":false},"excerpt":{"rendered":"
Anshul Dhamija, The Times of India Bangalore, July 22, 2013 International retail brands will increase prices in the upcoming Autumn-Winter season, with the rupee depreciation having raised costs for them. The rupee has depreciated by 12% against the dollar since February. The new season for shoppers, which would begin in the second week of August, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2824","post","type-post","status-publish","format-standard","hentry","category-press-quotes"],"yoast_head":"\n